LEADER 03529oam 22006134a 450 001 996333144703316 005 20230621141359.0 010 $a90-485-3167-5 024 7 $a10.1515/9789048531677 035 $a(CKB)4100000007188752 035 $a(MiAaPQ)EBC5609553 035 $a(OCoLC)1077769989 035 $a(MdBmJHUP)muse76728 035 $a(WaSeSS)IndRDA00125136 035 $a(DE-B1597)517328 035 $a(OCoLC)1078997313 035 $a(DE-B1597)9789048531677 035 $a(ScCtBLL)f2dcd288-a312-4d9a-8983-4342614f676c 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/37721 035 $a(EXLCZ)994100000007188752 100 $a20180208h20182018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aOrchestrating Public Opinion$eHow Music Persuades in Television Political Ads for US Presidential Campaigns, 1952?2016 /$fPaul Christiansen 210 $aAmsterdam$cAmsterdam University Press$d2017 210 1$aAmsterdam : $cAmsterdam University Press, $d[2017] 210 4$dİ2017 215 $a1 online resource (276 pages) $cillustrations 311 $a94-6298-188-4 327 $tFrontmatter -- $tTable Of Contents -- $tAcknowledgments -- $tIntroduction -- $t1. The Age Of Innocence: 1952 -- $t2. Still Liking Ike: 1956 -- $t3. The New Frontier: 1960 -- $t4. Daisies For Peace: 1964 -- $t5. This Time Vote Like Your Whole World Depended On It: 1968 -- $t6. Nixon Now! 1972 -- $t7. A Leader, For A Change: 1976 -- $t8. The Ayatollah Casts A Vote: 1980 -- $t9. Morning In America: 1984 -- $t10. Horton Hears A "Who?": 1988 -- $t11. It'S The Economy, Stupid! 1992 -- $t12. At Millennium'S End: 1996 -- $t13. Bush V. Gore: 2000 -- $t14. Mourning In America: 2004 -- $t15. Whatever It Takes: 2004, Continued -- $t16. Yes, We Can: 2008 -- $t17. The 47% Solution: 2012 -- $t18. #Demexit: 2016 -- $tConclusion -- $tAppendix 1. Interview With Jim Cole -- $tAppendix 2. Interview With Matthew Nicholl -- $tGlossary Of Selected Musical Terms -- $tBibliography -- $tIndex 330 $aAnalysis of political advertising tends to give music short shrift-which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message-it's the dominant factor, more important than images, words, or narration. 606 $aMusic in advertising$zUnited States$y21st century 606 $aMusic in advertising$zUnited States$y20th century 606 $aMusic$xPolitical aspects$zUnited States$xHistory$y21st century 606 $aMusic$xPolitical aspects$zUnited States$xHistory$y20th century 607 $aUnited States$2fast 607 $aUSA$2gnd 608 $aElectronic books. 610 $aMusic, political ads, US presidential campaigns. 615 0$aMusic in advertising 615 0$aMusic in advertising 615 0$aMusic$xPolitical aspects$xHistory 615 0$aMusic$xPolitical aspects$xHistory 676 $a782.420973 700 $aChristiansen$b Paul Victor$01024307 801 0$bMdBmJHUP 801 1$bMdBmJHUP 906 $aBOOK 912 $a996333144703316 996 $aOrchestrating Public Opinion$92434254 997 $aUNISA