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001 996309135303316
005 20191022022751.0
010   $a3-11-136999-4
024 7 $a10.1515/9783111369990
035   $a(CKB)4100000008046081
035   $a(MiAaPQ)EBC5761405
035   $a(DE-B1597)59583
035   $a(OCoLC)1099976270
035   $a(DE-B1597)9783111369990
035   $a(EXLCZ)994100000008046081
100   $a20191022d2019      fg              
101 0 $ager
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aWerbepsychologie /$fHans-Joachim Hoffmann
205   $aReprint 2019
210  1$aBerlin ;$aBoston : $cDe Gruyter, $d[2019]
210  4$dİ1972
215   $a1 online resource (184 pages)
225 0 $aSammlung Göschen ;$v5009
311   $a3-11-004023-9 
327   $tFrontmatter -- $tINHALT -- $tERSTER TEIL: GRUNDLAGEN -- $t1. PSYCHOLOGIE IN DER WERBUNG -- $t2. BEEINFLUSSUNG DURCH WERBUNG -- $t3. WIDERSTAND GEGEN WERBUNG -- $t4. STEUERUNG DER WERBEBEEINFLUSSUNG DURCH SEINE SIMULATION -- $tZWEITER TEIL: MODELLE -- $t5. REKLAME-MODELL -- $t6. IMPACT-MODELL -- $t7. EINSTELLUNGSMODELL -- $t8. IMAGE-MODELL -- $t9. MOTIVATIONSMODELL -- $t10. PSYCHOANALYTISCHES MODELL -- $t11. MEDIALES BEEINFLUSSUNGSMODELL -- $t12. ADOPTIONSMODELL -- $tLITERATUR -- $tNAMEN- UND SACHVERZEICHNIS
330   $aTo celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
410  0$aSammlung Go?schen ;$vBand 5009.
606   $aAdvertising$xPsychological aspects
608   $aElectronic books.
615  0$aAdvertising$xPsychological aspects.
676   $a659.1019
700   $aHoffmann$b Hans-Joachim, $0261029
801  0$bDE-B1597
801  1$bDE-B1597
906   $aBOOK
912   $a996309135303316
996   $aWerbepsychologie$92198897
997   $aUNISA