LEADER 01942nam  22004455  450 
001 996309062703316
005 20191022022751.0
010   $a3-11-083714-5
024 7 $a10.1515/9783110837148
035   $a(CKB)4100000008621486
035   $a(MiAaPQ)EBC5826357
035   $a(DE-B1597)52281
035   $a(OCoLC)1110714720
035   $a(DE-B1597)9783110837148
035   $a(EXLCZ)994100000008621486
100   $a20191022d2019      fg              
101 0 $ager
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aWerbung als Marketinginstrument $eMit Fallbeispielen aus der Werbepraxis /$fGünther Haedrich
205   $aReprint 2019
210  1$aBerlin ;$aBoston : $cDe Gruyter, $d[2019]
210  4$d©1976
215   $a1 online resource (181 pages)
225 0 $aMarketing-Management ;$v1
311   $a3-11-006676-9 
327   $tFrontmatter -- $tGeleitwort -- $tVorwort -- $tInhalt -- $t1. Einleitung -- $t2. Grundlegung -- $t3. Die Praxis der Werbeplanung und der Werbeerfolgskontrolle -- $tLiteratur -- $tSachregister -- $tBackmatter
330   $aTo celebrate the 270th anniversary of the De Gruyter publishing house, the company is providing permanent open access to 270 selected treasures from the De Gruyter Book Archive. Titles will be made available to anyone, anywhere at any time that might be interested. The DGBA project seeks to digitize the entire backlist of titles published since 1749 to ensure that future generations have digital access to the high-quality primary sources that De Gruyter has published over the centuries.
606   $aAdvertising
615  0$aAdvertising.
676   $a659.1
700   $aHaedrich$b Günther, $0975580
801  0$bDE-B1597
801  1$bDE-B1597
906   $aBOOK
912   $a996309062703316
996   $aWerbung als Marketinginstrument$92221429
997   $aUNISA