LEADER 04873nam 2200709Ia 450 001 9910462381303321 005 20211028030013.0 010 $a1-4008-1110-4 010 $a1-4008-2159-2 024 7 $a10.1515/9781400821594 035 $a(CKB)2670000000358318 035 $a(EBL)1174354 035 $a(SSID)ssj0000272934 035 $a(PQKBManifestationID)11204306 035 $a(PQKBTitleCode)TC0000272934 035 $a(PQKBWorkID)10308946 035 $a(PQKB)11203963 035 $a(MiAaPQ)EBC1174354 035 $a(OCoLC)51673645 035 $a(MdBmJHUP)muse41481 035 $a(DE-B1597)447834 035 $a(OCoLC)1013963288 035 $a(OCoLC)922696571 035 $a(DE-B1597)9781400821594 035 $a(Au-PeEL)EBL1174354 035 $a(CaPaEBR)ebr10704702 035 $a(CaONFJC)MIL491781 035 $a(OCoLC)845253203 035 $a(EXLCZ)992670000000358318 100 $a19941011d1995 uy 0 101 0 $aeng 135 $aurnn#---|u||u 181 $ctxt 182 $cc 183 $acr 200 10$aWittgenstein reads Freud$b[electronic resource] $ethe myth of the unconscious /$fJacques Bouveresse ; translated by Carol Cosman ; with a foreword by Vincent Descombes 205 $aCourse Book 210 $aPrinceton, N.J. $cPrinceton University Press$d1995 215 $a1 online resource (168 p.) 225 1 $aNew French thought 300 $aTranslation of the French 1991, edition: Philosophie, mythologie et pseudo-science. 311 0 $a0-691-03425-7 311 0 $a0-691-02904-0 320 $aIncludes bibliographical references (p. [133]-137) and index. 327 $tFront matter --$tContents --$tForeword /$rDescombes, Vincent --$tPreface --$tChapter I. Wittgenstein: Disciple of Freud? --$tChapter II. The Problem of the Reality of the Unconscious --$tChapter III. The "Generalizing Impulse," or the Philosopher in Spite of Himself --$tChapter IV. Reasons and Causes --$tChapter V. The Mechanics of the Mind --$tChapter VI. The "Principle of Insufficient Reason" and the Right to Nonsense --$tChapter VII. The "Message" of the Dream --$tConclusion --$tNotes --$tBibliography --$tIndex 330 $aDid Freud present a scientific hypothesis about the unconscious, as he always maintained and as many of his disciples keep repeating? This question has long prompted debates concerning the legitimacy and usefulness of psychoanalysis, and it is of utmost importance to Lacanian analysts, whose main project has been to stress Freud's scientific grounding. Here Jacques Bouveresse, a noted authority on Ludwig Wittgenstein, contributes to the debate by turning to this Austrian-born philosopher and contemporary of Freud for a candid assessment of the early issues surrounding psychoanalysis. Wittgenstein, who himself had delivered a devastating critique of traditional philosophy, sympathetically pondered Freud's claim to have produced a scientific theory in proposing a new model of the human psyche. What Wittgenstein recognized--and what Bouveresse so eloquently stresses for today's reader--is that psychoanalysis does not aim to produce a change limited to the intellect but rather seeks to provoke an authentic change of human attitudes. The beauty behind the theory of the unconscious for Wittgenstein is that it breaks away from scientific, causal explanations to offer new forms of thinking and speaking, or rather, a new mythology. Offering a critical view of all the texts in which Wittgenstein mentions Freud, Bouveresse immerses us in the intellectual climate of Vienna in the early part of the twentieth century. Although we come to see why Wittgenstein did not view psychoanalysis as a science proper, we are nonetheless made to feel the philosopher's sense of wonder and respect for the cultural task Freud took on as he found new ways meaningfully to discuss human concerns. Intertwined in this story of Wittgenstein's grappling with the theory of the unconscious is the story of how he came to question the authority of science and of philosophy itself. While aiming primarily at the clarification of Wittgenstein's opinion of Freud, Bouveresse's book can be read as a challenge to the French psychoanalytic school of Lacan and as a provocative commentary on cultural authority. 410 0$aNew French thought. 606 $aPsychoanalysis and philosophy 608 $aElectronic books. 615 0$aPsychoanalysis and philosophy. 676 $a150.19/52 700 $aBouveresse$b Jacques$0160307 701 $aCosman$b Carol$01039361 701 $aDescombes$b Vincent$0162153 702 $aDescombes$b Vincent$4ctb$4https://id.loc.gov/vocabulary/relators/ctb 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910462381303321 996 $aWittgenstein reads Freud$92461539 997 $aUNINA LEADER 05224 am 22007093u 450 001 996309054903316 005 20231110225338.0 010 $a3-11-041679-4 010 $a3-11-041683-2 024 7 $a10.1515/9783110416794 035 $a(CKB)3800000000210470 035 $a(DE-B1597)450152 035 $a(OCoLC)984687179 035 $a(OCoLC)987569623 035 $a(DE-B1597)9783110416794 035 $a(MiAaPQ)EBC5493940 035 $a(Au-PeEL)EBL5493940 035 $a(ScCtBLL)9b799f07-1d35-4705-b5fb-75a26536f31c 035 $a(CaSebORM)9783110416831 035 $a(EXLCZ)993800000000210470 100 $a20190615d2017 fg | 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aCommercial communication in the digital age $einformation or disinformation? /$fedited by Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann 210 1$aBerlin ;$aBoston :$cDe Gruyter Saur,$d[2017] 210 4$d©2017 215 $a1 online resource (270 pages) $cdigital file(s) 225 0 $aAge of access? Grundfragen der Informationsgesellschaft ;$v7 311 $aPrint version (hardback): 9783110416503 327 $tFrontmatter --$tEditor's Preface --$tContents --$tIntroduction: Commercial Communication in the Digital Age - Disinforming Informed Users? /$rSiegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie --$tI. Information and Disinformation about Advertising --$t1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age /$rFörster, Kati / Weish, Ulrike --$t1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects /$rGomez, Patricia Núñez / Hänninen, Liisa Irene --$t1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity /$rTropp, Jörg --$tII. Information and Disinformation through Advertising --$t2.1 Human Processing of Commercial Information in Digital Environments /$rMangold, Roland --$t2.2 Trade Practices and Consumer Disinformation /$rStraetmans, Gert --$t2.3 Greenwashing: Disinformation through Green Advertising /$rNaderer, Brigitte / Schmuck, Desirée / Matthes, Jörg --$t2.4 The Rise of Brand Journalism /$rArrese, Ángel / Pérez-Latre, Francisco J. --$tIII. Information about Users --$t3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech /$rMcStay, Andrew --$t3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer /$rWeber, Rolf H. / Thouvenin, Florent --$t3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem /$rPetrovic, Otto --$tIV. Inclusion of Users in the Creation of Advertising --$t4.1 The Rhetoric of Marketing Co-creation /$rMiles, Chris --$t4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing /$rAramendia-Muneta, Maria Elena --$t4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators /$rCsordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva --$tList of Contributors - Short Biographies 330 $aIn today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues. 410 0$aAge of Access? Grundfragen der Informationsgesellschaft 606 $aAdvertising 606 $aCommunication in marketing 606 $aDeceptive advertising 606 $aDisinformation 606 $aInformation society in advertising 606 $aLiterature (General) 610 $aDigital Communication. 610 $aMass Media. 610 $aMobile Advertising. 610 $aOnline Advertising. 615 0$aAdvertising. 615 0$aCommunication in marketing. 615 0$aDeceptive advertising. 615 0$aDisinformation. 615 0$aInformation society in advertising. 615 0$aLiterature (General). 676 $a658.8 702 $aGrubenmann$b Stephanie 702 $aRimscha$b M. Bjørn 702 $aSiegert$b Gabriele 801 0$bDE-B1597 801 1$bDE-B1597 801 2$bUkMaJRU 906 $aBOOK 912 $a996309054903316 996 $aCommercial communication in the digital age$92180577 997 $aUNISA