LEADER 05224 am 22007093u 450 001 996309054903316 005 20231110225338.0 010 $a3-11-041679-4 010 $a3-11-041683-2 024 7 $a10.1515/9783110416794 035 $a(CKB)3800000000210470 035 $a(DE-B1597)450152 035 $a(OCoLC)984687179 035 $a(OCoLC)987569623 035 $a(DE-B1597)9783110416794 035 $a(MiAaPQ)EBC5493940 035 $a(Au-PeEL)EBL5493940 035 $a(ScCtBLL)9b799f07-1d35-4705-b5fb-75a26536f31c 035 $a(CaSebORM)9783110416831 035 $a(EXLCZ)993800000000210470 100 $a20190615d2017 fg | 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aCommercial communication in the digital age $einformation or disinformation? /$fedited by Gabriele Siegert, M. Bjørn Rimscha, Stephanie Grubenmann 210 1$aBerlin ;$aBoston :$cDe Gruyter Saur,$d[2017] 210 4$d©2017 215 $a1 online resource (270 pages) $cdigital file(s) 225 0 $aAge of access? Grundfragen der Informationsgesellschaft ;$v7 311 $aPrint version (hardback): 9783110416503 327 $tFrontmatter --$tEditor's Preface --$tContents --$tIntroduction: Commercial Communication in the Digital Age - Disinforming Informed Users? /$rSiegert, Gabriele / Rimscha, M. Bjørn von / Grubenmann, Stephanie --$tI. Information and Disinformation about Advertising --$t1.1 Advertising Critique: Themes, Actors and Challenges in a Digital Age /$rFörster, Kati / Weish, Ulrike --$t1.2 Information and Disinformation Through Advertising Literacy in Communication Studies: Action Research and Real Social Projects /$rGomez, Patricia Núñez / Hänninen, Liisa Irene --$t1.3 Advertising Self-Reference - as Exemplified by the International Festival of Creativity /$rTropp, Jörg --$tII. Information and Disinformation through Advertising --$t2.1 Human Processing of Commercial Information in Digital Environments /$rMangold, Roland --$t2.2 Trade Practices and Consumer Disinformation /$rStraetmans, Gert --$t2.3 Greenwashing: Disinformation through Green Advertising /$rNaderer, Brigitte / Schmuck, Desirée / Matthes, Jörg --$t2.4 The Rise of Brand Journalism /$rArrese, Ángel / Pérez-Latre, Francisco J. --$tIII. Information about Users --$t3.1 Micro-Moments, Liquidity, Intimacy and Automation: Developments in Programmatic Ad-tech /$rMcStay, Andrew --$t3.2 The Legal and Ethical Aspects of Collecting and Using Information about the Consumer /$rWeber, Rolf H. / Thouvenin, Florent --$t3.3 The Internet of Things as Disruptive Innovation for the Advertising Ecosystem /$rPetrovic, Otto --$tIV. Inclusion of Users in the Creation of Advertising --$t4.1 The Rhetoric of Marketing Co-creation /$rMiles, Chris --$t4.2 Spread the Word - The Effect of Word of Mouth in e-Marketing /$rAramendia-Muneta, Maria Elena --$t4.3 User-Generated Internet Memes as Advertising Vehicles: Visual Narratives as Special Consumer Information Sources and Consumer Tribe Integrators /$rCsordás, Tamás / Horváth, Dóra / Mitev, Ariel / Markos-Kujbus, Éva --$tList of Contributors - Short Biographies 330 $aIn today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate - to "co-create" -, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues. 410 0$aAge of Access? Grundfragen der Informationsgesellschaft 606 $aAdvertising 606 $aCommunication in marketing 606 $aDeceptive advertising 606 $aDisinformation 606 $aInformation society in advertising 606 $aLiterature (General) 610 $aDigital Communication. 610 $aMass Media. 610 $aMobile Advertising. 610 $aOnline Advertising. 615 0$aAdvertising. 615 0$aCommunication in marketing. 615 0$aDeceptive advertising. 615 0$aDisinformation. 615 0$aInformation society in advertising. 615 0$aLiterature (General). 676 $a658.8 702 $aGrubenmann$b Stephanie 702 $aRimscha$b M. Bjørn 702 $aSiegert$b Gabriele 801 0$bDE-B1597 801 1$bDE-B1597 801 2$bUkMaJRU 906 $aBOOK 912 $a996309054903316 996 $aCommercial communication in the digital age$92180577 997 $aUNISA LEADER 03520nam 2200637 450 001 9910788660703321 005 20180731044131.0 010 $a0-8218-7981-2 010 $a0-8218-5723-1 035 $a(CKB)3240000000069917 035 $a(EBL)3113168 035 $a(SSID)ssj0000850366 035 $a(PQKBManifestationID)11966543 035 $a(PQKBTitleCode)TC0000850366 035 $a(PQKBWorkID)10832386 035 $a(PQKB)10343283 035 $a(MiAaPQ)EBC3113168 035 $a(WaSeSS)Ind00039381 035 $a(RPAM)14080368 035 $a(PPN)197107184 035 $a(EXLCZ)993240000000069917 100 $a20050819h20052005 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aNoncommutative geometry and representation theory in mathematical physics $eSatellite Conference to the Fourth European Congress of Mathematics, July 5-10, 2004, Karlstad University, Karlstad, Sweden, /$fJu?rgen Fuchs [and four others], editors 210 1$aProvidence, Rhode Island :$cAmerican Mathematical Society,$d[2005] 210 4$d©2005 215 $a1 online resource (402 p.) 225 1 $aContemporary mathematics,$x0271-4132 ;$v391 300 $aDescription based upon print version of record. 311 $a0-8218-3718-4 320 $aIncludes bibliographical references. 327 $a""Contents""; ""Preface""; ""List of Participants""; ""Construction of graded differential algebra with ternary differential""; ""Calculation of the universal Drinfeld twist for quantum su(2)""; ""Thoughts on membranes, matrices and non-commutativity""; ""Stable quantum relativistic kinematics""; ""Cohomology of crossed algebras""; ""Kac-Moody algebras and the cde-triangle""; ""Discretized Virasoro algebra""; ""Multiplication formulae for the elliptic gamma function""; ""New approach to Hermitian q-differential operators on RNq""; ""Picard groups in rational conformal field theory"" 327 $a""On a class of representations of quantum groups""""Shapovalov forms for Poisson Lie superalgebras""; ""Triangular Poisson structures on Lie groups and symplectic reduction""; ""Vertex operator algebras, fusion rules and modular transformations""; ""Depth two and the Galois coring""; ""Examples of Peirce decomposition of generalized Jordan triple system of second order a??? Balanced cases""; ""Graded representations of graded Lie algebras and generalized representations of Jordan algebras""; ""Dynamical Yang-Baxter equation and quantization of certain Poisson brackets"" 327 $a""Fortieth anniversary of extremal projector method for Lie symmetries"" 410 0$aContemporary mathematics (American Mathematical Society) ;$vv. 391. 606 $aNoncommutative differential geometry$vCongresses 606 $aRepresentations of groups$vCongresses 606 $aMathematical physics$vCongresses 615 0$aNoncommutative differential geometry 615 0$aRepresentations of groups 615 0$aMathematical physics 676 $a530.15/255 702 $aFuchs$b Ju?rgen$f1957 May 19- 712 02$aEuropean Congress of Mathematics$d(4th :$f2004 :$eKarlstad, Sweden) 712 12$aEuropean Congress of Mathematics$d(4th :$f2004 :$eKarlstad, Sweden), 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910788660703321 996 $aNoncommutative geometry and representation theory in mathematical physics$9715450 997 $aUNINA LEADER 03810nam 2200433 450 001 9910828982703321 005 20200520144314.0 035 $a(CKB)4110000000007638 035 $a(CaSebORM)9781788624480 035 $a(MiAaPQ)EBC5314621 035 $a(Au-PeEL)EBL5314621 035 $a(CaPaEBR)ebr11520266 035 $a(OCoLC)1028180324 035 $a(EXLCZ)994110000000007638 100 $a20180321h20182018 uy 0 101 0 $aeng 135 $aurcn| ||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvanced infrastructure penetration testing $edefend your systems from methodized and proficient attackers /$fChiheb Chebbi 205 $a1st edition 210 1$aBirmingham, [England] ;$aMumbai, [India] :$cPackt,$d2018. 210 4$d2018 215 $a1 online resource (396 pages) 300 $aIncludes index. 311 $a1-78862-448-3 330 $aA highly detailed guide to performing powerful attack vectors in many hands-on scenarios and defending significant security flaws in your company's infrastructure About This Book Advanced exploitation techniques to breach modern operating systems and complex network devices Learn about Docker breakouts, Active Directory delegation, and CRON jobs Practical use cases to deliver an intelligent endpoint-protected system Who This Book Is For If you are a system administrator, SOC analyst, penetration tester, or a network engineer and want to take your penetration testing skills and security knowledge to the next level, then this book is for you. Some prior experience with penetration testing tools and knowledge of Linux and Windows command-line syntax is beneficial. What You Will Learn Exposure to advanced infrastructure penetration testing techniques and methodologies Gain hands-on experience of penetration testing in Linux system vulnerabilities and memory exploitation Understand what it takes to break into enterprise networks Learn to secure the configuration management environment and continuous delivery pipeline Gain an understanding of how to exploit networks and IoT devices Discover real-world, post-exploitation techniques and countermeasures In Detail It has always been difficult to gain hands-on experience and a comprehensive understanding of advanced penetration testing techniques and vulnerability assessment and management. This book will be your one-stop solution to compromising complex network devices and modern operating systems. This book provides you with advanced penetration testing techniques that will help you exploit databases, web and application servers, switches or routers, Docker, VLAN, VoIP, and VPN. With this book, you will explore exploitation abilities such as offensive PowerShell tools and techniques, CI servers, database exploitation, Active Directory delegation, kernel exploits, cron jobs, VLAN hopping, and Docker breakouts. Moving on, this book will not only walk you through managing vulnerabilities, but will also teach you how to ensure endpoint protection. Toward the end of this book, you will also discover post-exploitation tips, tools, and methodologies to help your organization build an intelligent security system. By the end of this book, you will have mastered the skills and methodologies needed to breach infrastructures and provide complete endpoint protection for your system. Style and approach Your one-stop... 606 $aPenetration testing (Computer security) 615 0$aPenetration testing (Computer security) 676 $a005.8092 700 $aChebbi$b Chiheb$01653240 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910828982703321 996 $aAdvanced infrastructure penetration testing$94004421 997 $aUNINA