LEADER 01562nam 22005173 450 001 996262840003316 005 20210901202921.0 010 $a1-280-17385-8 010 $a9786610173853 035 $a(CKB)1000000000024009 035 $a(CtWfDGI)bkb00002278 035 $a(MiAaPQ)EBC4977682 035 $a(Au-PeEL)EBL4977682 035 $a(CaONFJC)MIL17385 035 $a(OCoLC)60407989 035 $a(EXLCZ)991000000000024009 100 $a20210901d2003 uy 0 101 0 $aeng 135 $aurzn|||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aGurus on Marketing 210 1$aLondon :$cThorogood Publishing,$d2003. 210 4$dİ2003. 215 $a1 online resource (176 pages) 225 0 $aGurus on-- 300 $aTitle from title screen. 311 $a1-85418-238-2 320 $aIncludes bibliography. 330 $aThis is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts. 606 $aMarketing$xManagement 606 $aMarketing 608 $aElectronic books.$2lcsh 615 0$aMarketing$xManagement. 615 0$aMarketing. 676 $a658.8 700 $aKermally$b Sultan$0149544 712 02$aBooks24x7, Inc. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996262840003316 996 $aGurus on marketing$92022910 997 $aUNISA