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200 14$aThe Obama victory $ehow media, money, and message shaped the 2008 election /$fKate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson
205   $a1st ed.
210   $aNew York $cOxford University Press$d2010
215   $a1 online resource (viii, 378 p)
300   $aDescription based upon print version of record.
311   $a0-19-539956-0 
311   $a0-19-539955-2 
320   $aIncludes bibliographical references and index.
327   $aContents; Introduction; PART I. THE FORCES AND MESSAGES THAT PERVADED THE CAMPAIGN; PART II. SHIFTS IN MOMENTUM: FIVE PERIODS; PART III. THE NEW CAMPAIGN LANDSCAPE; Afterword; Appendix; Notes; Index
330   $aBarack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. They explain how both sides work
517 3 $aHow media, money, and message shaped the 2008 election
606   $aPresidents$zUnited States$xElection$xHistory$vStatistics
606   $aMass media$xPolitical aspects$zUnited States
606   $aPublic television$zUnited States
615  0$aPresidents$xElection$xHistory
615  0$aMass media$xPolitical aspects
615  0$aPublic television
676   $a324.973/0931
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700   $aKenski$b Kate$01016553
701   $aHardy$b Bruce W$01016554
701   $aJamieson$b Kathleen Hall$0549344
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801  1$bMiAaPQ
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906   $aBOOK
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996   $aThe Obama victory$92379010
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