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035   $a(OCoLC)476162408
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100   $a20060818d2007      ub         0
101 0 $aeng
135   $aur||#||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aNBC $eAmerica's network /$fMichele Hilmes, editor ; Michael Henry, photo editor
205   $a1st ed.
210   $aBerkeley $cUniversity of California Press$dc2007
215   $a1 online resource (375 p.)
300   $aDescription based upon print version of record.
311   $a0-520-25081-8 
311   $a0-520-25079-6 
320   $aIncludes bibliographical references and index.
327   $tFront matter --$tContents --$tIllustrations --$tAcknowledgments --$tIntroduction to Part One: Broadcasting Begins, 1919-38 --$t1. NBC and the Network Idea: Defining the "American System" --$t2. "Always in Friendly Competition": NBC and CBS in the First Decade of National Broadcasting --$t3. Programming in the Public Interest: America's Town Meeting of the Air --$t4. Regulating Class Conflict on the Air: NBC's Relationship with Business and Organized Labor --$tIntroduction to Part Two: Transitional Decades, 1938-60 --$t5. Breaking Chains: NBC and the FCC Network Inquiry, 1938-43 --$t6. Why Sarnoff Slept: NBC and the Holocaust --$t7. Employment and Blue Pencils: NBC, Race, and Representation, 1926-55 --$t8. NBC, J. Walter Thompson, and the Struggle for Control of Television Programming, 1946-58 --$t9. Talent Raids and Package Deals: NBC Loses Its Leadership in the 1950's --$tIntroduction to Part Three: NBC and the Classic Network System, 1960-85 --$t10. NBC News Documentary: "Intelligent Interpretation" in a Cold War Context --$t11. What Closes on Saturday Night: NBC and Satire --$t12. The Little Program That Could: The Relationship between NBC and Star Trek --$t13. Sex as a Weapon: Programming Sexuality in the 1970's --$t14. Saturday Morning Children's Programs on NBC, 1975-2006: A Case Study of Self-Regulation --$tIntroduction to Part Four: NBC in the Digital Age, 1985 to the Present --$t15. Must-See TV: NBC's Dominant Decades --$t16. Creating the Twenty-first-Century Television Network: NBC in the Age of Media Conglomerates --$t17. Life without Friends: NBC's Programming Strategies in an Age of Media Clutter, Media Conglomeration, and TiVo --$t18. Network Nation: Writing Broadcasting History as Cultural History --$tNBC Time Line --$tBibliography --$tNotes on Contributors --$tIndex
330   $aSpanning eight decades from the beginnings of commercial radio to the current era of international consolidation and emerging digital platforms, this pioneering volume illuminates the entire course of American broadcasting by offering the first comprehensive history of a major network. Bringing together wide-ranging original articles by leading scholars and industry insiders, it offers a comprehensive view of the National Broadcasting Company (NBC) that brings into focus the development of this key American institution and the ways that it has intersected with, and influenced, the central events of our times. Programs, policy, industry practices and personnel, politics, audiences, marketing, and global influence all come into play. The story the book tells is not just about broadcasting but about a nation's attempt to construct itself as a culture-with all the underlying concerns, divisions, opportunities, and pleasures. Based on unprecedented research in the extensive NBC archives, NBC: America's Network includes a timeline of NBC's and broadcasting's development, making it a valuable resource for students and scholars as well as for anyone interested the history of media in the United States.
517 3 $aNational Broadcasting Company
606   $aTelevision
610   $a20th century american culture.
610   $a21st century american culture.
610   $aamerican broadcasting.
610   $aamerican cultural studies.
610   $acbs.
610   $acommercial radio.
610   $acultural history.
610   $adigital platforms.
610   $aentertainment industry.
610   $afcc network inquiry.
610   $afriends.
610   $ahistorical.
610   $ahistory.
610   $aindustry practice.
610   $ainternational consolidation.
610   $amedia history.
610   $amedia studies.
610   $anational broadcasting company.
610   $anbc.
610   $anews documentary.
610   $aretrospective.
610   $asatire.
610   $astar trek.
610   $atechnology.
610   $atelevision history.
610   $atelevision programming.
610   $atelevision.
610   $aunited states of america.
615  0$aTelevision.
676   $a384.55/06573
701   $aHenry$b Michael$g(Michael Lowell)$0421424
701   $aHilmes$b Michele$f1953-$0846916
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a996248204503316
996   $aNBC$92357063
997   $aUNISA