LEADER 00997nam--2200349---450 001 996227538003316 005 20170720181900.0 010 $a978-1-292-09262-1 100 $a20060608d2016----km-y0itay0103----ba 101 $aita 102 $aIT 105 $a||||||||001yy 200 1 $aMarketing management$fPhilip Kotler, Kevin Lane Keller 205 $a15. ed. 210 $aMilano$cPearson$dcopyr. 2016 215 $aXX, 890 p.$d25 cm 225 2 $aAlways learning 300 $aSul front.: Global edition 300 $aSeguono: Appendici e Indice analitico 410 $12001$aAlways learning 606 0 $aRicerche di mercato$2BNCF 606 0 $aAziende$xOrganizzazione$2BNCF 676 $a658.8 700 1$aKOTLER,$bPhilip$034994 701 1$aKELLER,$bKevin Lane$0295857 801 0$aIT$bsalbc$gISBD 912 $a996227538003316 951 $a658.8 KOT 9$b23347 Ing.$c658$d00332080 959 $aBK 996 $aMarketing management$914133 997 $aUNISA BAS $aTEC