LEADER 01445nas 2200493- 450 001 996216570103316 005 20201007043128.1 011 $a1839-3462 035 $a(OCoLC)958692299 035 $a(CKB)111088542156046 035 $a(CONSER)--2020256858 035 $a(DE-599)ZDB2699158-5 035 $a(EXLCZ)99111088542156046 100 $a20160919b19931997 --- - 101 0 $aeng 135 $aurunu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aAsia-Australia marketing journal 210 1$aAmsterdam :$cElsevier B.V.,$d1993-1997. 215 $a1 online resource 300 $aRefereed/Peer-reviewed 311 $a1320-1646 517 1 $aAMJ 606 $aMarketing$zAustralasia$vPeriodicals 606 $aMarketing$vPeriodicals 606 $aMarketing$2fast$3(OCoLC)fst01010167 607 $aAustralasia$2fast 608 $aPeriodicals$2fast 608 $aPeriodicals.$2lcgft 610 00$amarketing 610 10$aMarketing (General) 610 10$aMarketing (algemeen) 615 0$aMarketing 615 0$aMarketing 615 7$aMarketing 712 02$aAustralian & New Zealand Marketing Academy, 712 02$aAustralian Marketing Institute, 712 02$aMonash University.$bDavid Syme Faculty of Business, 906 $aJOURNAL 912 $a996216570103316 996 $aAsia-Australia marketing journal$92488129 997 $aUNISA