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001 996214901303316
005 20200514202323.0
010   $a1-84966-462-5
024 7 $a10.5040/9781849664622
035   $a(CKB)3680000000164641
035   $a(OCoLC)779696131
035   $a(UkLoBP)bpp09257362
035   $a(EXLCZ)993680000000164641
100   $a20140929d2011      uy         0
101 0 $aeng
135   $aurun|---uuuua
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aRating the Audience $ethe business of media /$fMark Balnaves, Tom O'Regan with Ben Goldsmith
210  1$aLondon :$cBloomsbury Academic,$d2011.
215   $a1 online resource (xvi, 272 pages)
320   $aIncludes bibliographical references and index.
330   $a"Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals."--Bloomsbury Publishing.
606   $aMass media$xAudiences
606   $aInternet users$xMeasurement
615  0$aMass media$xAudiences.
615  0$aInternet users$xMeasurement.
700   $aBalnaves$b Mark$0613992
702   $aO'Regan$b Tom
702   $aGoldsmith$b Ben
801  0$bUtOrBLW
801  1$bUtOrBLW
801  2$bUkLoBP
906   $aBOOK
912   $a996214901303316
996   $aRating the Audience$91990134
997   $aUNISA