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100   $a20150211h20152015  uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aExhortations to philosophy $ethe protreptics of Plato, Isocrates, and Aristotle /$fJames Henderson Collins
210  1$aNew York :$cOxford University Press,$d2015.
215   $a1 online resource (315 p.)
300   $aDescription based upon print version of record.
311   $a0-19-935859-1 
320   $aIncludes bibliographical references and index.
327   $aIntroduction -- Part one: Platonic protreptic. Levels of discourse in Plato's dialogues ; Narrative between Socrates and Crito ; From narrative to drama: inside the intradiegetic level ; Return to the extradiegetic level: metalepsis ; Creating consumers and consensus in the Protagoras -- Part two: Isocratean Protreptic. "Professional" protreptic: Against the Sophists ; Paraenetic protreptic: Ta? a?pxai?a and exhorting young tyrants ; Judging protreptic: Antidosis, Panathenaicus -- Epilogue: Aristotelian protreptic and a stabilized genre.
330 8 $aIn 4th century bce Athens, the first professional philosophers developed different strategies to market their respective disciplines. Using different genres and discourses, they forged the emerging genre of the 'protreptic'. Simply put, protreptic discourses use a 'rhetoric of conversion' that urges a young person to adopt a specific philosophy among many in order to live a truly good life. Collins argues that the Plato, Isocrates, and Aristotle used protreptic discourse to market philosophical practices and to define and legitimise a new cultural institution: the school of higher learning.
606   $aRhetoric, Ancient
606   $aExhortation (Rhetoric)
615  0$aRhetoric, Ancient.
615  0$aExhortation (Rhetoric)
676   $a808.00938
700   $aCollins$b James Henderson$01015735
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a996213769903316
996   $aExhortations to philosophy$92373117
997   $aUNISA