LEADER 04512oam 2200877I 450 001 996213124003316 005 20240424230529.0 010 $a1-136-88935-3 010 $a1-136-88936-1 010 $a1-283-04377-7 010 $a9786613043771 010 $a0-203-84011-9 024 7 $a10.4324/9780203840115 035 $a(CKB)2670000000068830 035 $a(EBL)614681 035 $a(OCoLC)701703716 035 $a(SSID)ssj0000467970 035 $a(PQKBManifestationID)11337425 035 $a(PQKBTitleCode)TC0000467970 035 $a(PQKBWorkID)10497649 035 $a(PQKB)11370317 035 $a(OCoLC)701718168 035 $a(Au-PeEL)EBL614681 035 $a(CaPaEBR)ebr10446874 035 $a(CaONFJC)MIL304377 035 $a(MiAaPQ)EBC614681 035 $a(oapen)https://directory.doabooks.org/handle/20.500.12854/38578 035 $a(EXLCZ)992670000000068830 100 $a20180706d2011 uy 0 101 0 $aeng 135 $aurmn#---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aConsumer-citizens of China $ethe role of foreign brands in the imagined future China /$fKelly Tian and Lily Dong 210 $cTaylor & Francis$d2010 210 1$aLondon ;$aNew York :$cRoutledge,$d2011. 215 $a1 online resource (xviii, 147 pages) $cdigital, PDF file(s) 225 0 $aRoutledge contemporary China series ;$v60 300 $aDescription based upon print version of record and e-publication (viewed on March 19, 2019). 311 $a0-415-85462-8 311 $a0-415-55349-0 320 $aIncludes bibliographical references and index. 327 $a1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization. 330 $aThis book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot?s paradox" and answers scholars? questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. 410 0$aRoutledge Contemporary China Series ;$v60. 606 $aConsumers$zChina$xPsychology 606 $aBrand choice$zChina$xPsychological aspects 606 $aNationalism$zChina 607 $aChina$xCivilization$xForeign influences 610 $ainternationale marketing 610 $aaziatische studies 610 $amarketing 610 $ainternational marketing 610 $achinese studies 610 $aconsumentengedrag 610 $aconsumer behaviour 610 $aasian studies 610 $aBeijing 610 $aBrand 610 $aChina 610 $aWestern culture 610 $aWestern world 615 0$aConsumers$xPsychology. 615 0$aBrand choice$xPsychological aspects. 615 0$aNationalism 676 $a306.30951 700 $aTian$b Kelly.$0801050 701 $aDong$b Lily$0801049 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996213124003316 996 $aConsumer-Citizens of China$91802408 997 $aUNISA