LEADER 02570nam 22005413u 450 001 996213076203316 005 20230422044502.0 010 $a1-280-23291-9 010 $a9786610232918 010 $a1-85418-536-5 035 $a(CKB)1000000000336969 035 $a(EBL)308969 035 $a(OCoLC)174132432 035 $a(SSID)ssj0000079548 035 $a(PQKBManifestationID)12006507 035 $a(PQKBTitleCode)TC0000079548 035 $a(PQKBWorkID)10089280 035 $a(PQKB)10188679 035 $a(MiAaPQ)EBC308969 035 $a(EXLCZ)991000000000336969 100 $a20130418d1999|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aImplementing an Integrated Marketing Communications Strategy$b[electronic resource] $eHow to Benchmark and Improve Marketing Communications Planning in Your Business 210 $aLondon $cThorogood Publishing$d1999 215 $a1 online resource (69 p.) 300 $aDescription based upon print version of record. 311 $a1-85418-120-3 327 $aThe author; Contents; Chapter 1: Integrated marketing communications planning; Chapter 2: The communications audit; Chapter 3: The ten point Marcom Plan 330 $aJust what is meant by marketing communications, or marcom as it is frequently called? How does it fit in with other corporate functions, and in particular how does it relate to business and marketing objectives? All the evidence indicates that the vast majority of companies are without a marcom plan. With the continuing growth in brand competition and an increasing number of undifferentiated products, the demand for better marketing communications has grown substantially. In order to be ahead and stay ahead of your competition, it is essential to integrate all your marketing communications as 606 $aAdvertising media planning -- Handbooks, manuals, etc 606 $aMarketing -- Management -- Handbooks, manuals, etc 606 $aSmall business -- Marketing -- Handbooks, manuals, etc 615 4$aAdvertising media planning -- Handbooks, manuals, etc. 615 4$aMarketing -- Management -- Handbooks, manuals, etc. 615 4$aSmall business -- Marketing -- Handbooks, manuals, etc. 676 $a658.8 700 $aHart$b Norman$0107645 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a996213076203316 996 $aImplementing an Integrated Marketing Communications Strategy$92416549 997 $aUNISA LEADER 01395nam a2200277 i 4500 001 991004373136707536 005 20250322171111.0 008 250322s1993 it er 001 0 ita d 020 $a8822241665 040 $aBibl. Dip.le Aggr. Studi Umanistici - Sez. Filosofia$bita$cSocioculturale Scs 041 0 $aita 082 04$a111.85$223 100 1 $aLamarra, Antonio$0242235 245 10$aMeditationes philosophicae de nonnullis ad poema pertinentibus di A. G. Baumgarten :$btesto, indici, concordanze /$cAntonio Lamarra, Pietro Pimpinella 260 $aFirenze :$bOlschki,$c1993$g(stampa 1994) 300 $a223 p. ;$c24 cm + 3 microfiches 490 1 $aLessico intellettuale europeo ;$v60 490 1 $aLessico intellettuale europeo. Lessico filosofico dei secoli XVII e XVIII. Strumenti critici ;$v4 600 14$aBaumgarten, Alexander Gottlieb .$tMeditationes philosophicae de nonnullis ad poema pertinentibus$xSpogli lessicali 700 1 $aPimpinella, Pietro$eauthor$4http://id.loc.gov/vocabulary/relators/aut$0257314 700 1 $aBaumgarten, Alexander Gottlieb 830 0$aLessico intellettuale europeo ;$v60 830 0$aLessico intellettuale europeo. Lessico filosofico dei secoli XVII e XVIII.$pStrumenti critici ;$v4 912 $a991004373136707536 996 $aMeditationes philosophicae de nonnullis ad poema pertinentibus di A. G. Baumgarten$94342432 997 $aUNISALENTO