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100   $a20050526d2006      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAquaculture marketing handbook$b[electronic resource] /$fCarole R. Engle, Kwamena Quagrainie
205   $a1st ed.
210   $aAmes, Iowa $cBlackwell Pub. Professional$dc2006
215   $a1 online resource (286 p.)
300   $aDescription based upon print version of record.
311   $a0-8138-1604-1 
320   $aIncludes bibliographical references (p. 229-243) and indexes.
327   $aSeafood and aquaculture markets -- Demand and supply, basic economic premises -- Aquaculture marketing concepts -- Aquaculture growers and their marketing choices -- Seafood and aquaculture product processing -- Participation and leadership in marketing channels -- Marketing by farmer groups -- Wholesaler marketing -- Market trends -- The international market for seafood and aquaculture products -- Policies and regulations governing aquaculture marketing -- Planning marketing strategies (identifying target markets) -- Marketing research methodologies.
330   $aMarkets, marketing, and trade have become ever more important to growing aquaculture industries worldwide. The diversity and idiosyncrasies of the aquaculture and seafood markets call for understanding information that is unique to these markets. Presenting fundamental principles of marketing and economics from a user-friendly, how-to perspective, the Aquaculture Marketing Handbook will provide the reader with the tools necessary to evaluate and adapt to changing market conditions.  The Aquaculture Marketing Handbook provides the reader with a broad base of informatio
606   $aAquaculture industry
606   $aSeafood industry
606   $aAquaculture$xMarketing
606   $aSeafood$xMarketing
606   $aAquaculture industry$zUnited States
606   $aSeafood industry$zUnited States
615  0$aAquaculture industry.
615  0$aSeafood industry.
615  0$aAquaculture$xMarketing.
615  0$aSeafood$xMarketing.
615  0$aAquaculture industry
615  0$aSeafood industry
676   $a639.8
676   $a664/.94/0688
700   $aEngle$b Carole Ruth$f1952-$0860659
701   $aQuagrainie$b Kwamena$0880088
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