LEADER 02015nas 2200637- 450 001 996208019603316 005 20230227213019.0 011 $a1944-7175 035 $a(DE-599)ZDB2070142-1 035 $a(OCoLC)41546333 035 $a(CKB)954921423584 035 $a(CONSER)--2008213709 035 $a(EXLCZ)99954921423584 100 $a19990615a19929999 --- a 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aJournal of marketing theory and practice 210 1$aStatesboro, GA :$cAssociation of Marketing Theory and Practice,$d1992- 215 $a1 online resource 300 $aPublished: Armonk, NY : M.E. Sharpe, winter 2006- 311 $a1069-6679 517 1 $aJournal of marketing theory & practice 517 1 $aJMTP 531 $aJOURNAL OF MARKETING THEORY PRACTICE 531 $aJOURNAL OF MARKETING THEORY AND P 531 $aJOURNAL OF MARKETING THEORY AND PRACTICE 606 $aMarketing$vPeriodicals 606 $aMarketing research$vPeriodicals 606 $aMarketing$vPériodiques 606 $aMarketing$xRecherche$vPériodiques 606 $aMarketing$2fast$3(OCoLC)fst01010167 606 $aMarketing research$2fast$3(OCoLC)fst01010284 606 $aMarketing$2stw 606 $aMarketingtheorie$2stw 608 $aCzasopismo ekonomiczne.$2dbn 608 $aPeriodicals.$2fast 608 $aPeriodicals.$2lcgft 615 0$aMarketing 615 0$aMarketing research 615 6$aMarketing 615 6$aMarketing$xRecherche 615 7$aMarketing. 615 7$aMarketing research. 615 7$aMarketing. 615 7$aMarketingtheorie. 676 $a658 676 $a658.8/005 712 02$aAssociation of Marketing Theory and Practice (U.S.), 712 02$aSociety for Marketing Advances, 906 $aJOURNAL 912 $a996208019603316 996 $aJournal of marketing theory and practice$92178114 997 $aUNISA