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010   $a1-4356-0028-2
035   $a(CKB)1000000000477056
035   $a(EBL)275566
035   $a(OCoLC)476021047
035   $a(SSID)ssj0000272968
035   $a(PQKBManifestationID)12051140
035   $a(PQKBTitleCode)TC0000272968
035   $a(PQKBWorkID)10309724
035   $a(PQKB)11566932
035   $a(MiAaPQ)EBC275566
035   $a(Au-PeEL)EBL275566
035   $a(EXLCZ)991000000000477056
100   $a20130418d2005||||  u||            |
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aWizard!$b[electronic resource] $eHarry Potter's brand magic
210   $aLondon $cCyan Books$d2005
215   $a1 online resource (192 p.)
300   $aDescription based upon print version of record.
311   $a1-904879-30-6 
327   $aPreliminaries; Contents; Preface; 1 The Introductory Story; 2 The Stories Story; 3 The Author Story; 4 The Books Story; 5 The Cinema Story; 6 The Secrets Story; 7 The Spin-offs Story; 8 The Critics Story; 9 The Consumers Story; 10 The Brands Story; 11 The Concluding Story; The Endnotes Story
330   $aHarry Potter may not be the biggest brand in the world, or the most venerable, but his story is one of the most dramatic. This book tells the story of the Harry Potter brand and how it has taken the entertainment world by storm.
606   $aBook industries and trade
606   $aBooksellers and bookselling
606   $aBrand name products
606   $aCharacter merchandising
606   $aInternet marketing
606   $aPotter, Harry (Fictitious character)
606   $aMarketing & Sales$2HILCC
606   $aCommerce$2HILCC
606   $aBusiness & Economics$2HILCC
615  4$aBook industries and trade.
615  4$aBooksellers and bookselling.
615  4$aBrand name products.
615  4$aCharacter merchandising.
615  4$aInternet marketing.
615  4$aPotter, Harry (Fictitious character).
615  7$aMarketing & Sales
615  7$aCommerce
615  7$aBusiness & Economics
676   $a338.761823
676   $a658.827
700   $aBrown$b Stephen$0117558
801  0$bAU-PeEL
801  1$bAU-PeEL
801  2$bAU-PeEL
906   $aBOOK
912   $a996207964603316
996   $aWizard!$91097567
997   $aUNISA