LEADER 05874oam 2200553 450 001 996205631703316 005 20170523091616.0 010 $a9783598440229 (PDF ebook) 010 $z9783598218484 (hardback) 024 7 $a10.1515/9783598440229 035 $a(OCoLC)643557838 035 $a(MiFhGG)GVRL2ERI 035 $a(EXLCZ)991000000000698049 100 $a20061128d2006 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aManagement, marketing and promotion of library services based on statistics, analyses and evaluation /$fedited by Trine Kolderup Flaten 210 $cDe Gruyter$d2006 210 1$aMunchen, Germany :$cK.G. Saur,$d2006. 215 $a1 online resource (462 pages) $cillustrations 225 0 $aIFLA Publications ;$v120/121 300 $aInternational conference proceedings. 311 08$aPrint version: 9783598218484 320 $aIncludes bibliographical references. 327 $tFrontmatter --$tContents --$tPreface --$tProgram --$tTaking A Measured Approach to Library Management: Performance Evidence Applications and Culture --$tStatistics and Strategy: Statistics and Performance Measurement as a Social Process --$tComparing libraries: from official statistics to effective strategies --$tCyberspace and market place: library messages beyond the border --$tQuality Standards: Public libraries on the island of Montreal --$t"Using Customer Data for Improved Strategic Marketing Planning and Decisionmaking" --$tLibrary statistics without Fear --$tStatistics To Plan: Statistical Development in a Regional System of Public Libraries (Valencian Community - Spain) --$tDevelopment of Estonian public libraries during the last decade. (1994-2004) --$tAudit for libraries... which one? --$tCoordination of higher educational institutions and professional library associations - the key to training quality rise of librarians of XXI century --$tLa bibliothèque municipale face aux fluctuations financières : l'impensé managérial dans les bibliothèques municipales des villes moyennes --$tEvaluation of libraries: Experiences from applying a method for non-market valuation developed in economics --$tCustomers Value Research --$tManagement and marketing in the Library and Documentation Centre of Artium Basque Centre-Museum of Contemporary Art --$tMarketing to Diverse Populations --$tGetting help and doing research: what do patrons want? An exploratory study comparing desk users with virtual reference users. --$tMarketing library services. A case study at University of Illinois at Urbana - Champaign USA --$tThe Library as a part of cultural behavior. Summary of a large scale survey to identify user trends and reading behavior in Flanders libraries --$tEvaluating library services - best practice initiatives in Australian university libraries --$tThe public library's attractiveness : A quantitative study --$tThe use of Electronic Information Services and information literacy: a Glasgow Caledonian University study --$tStatistical indicators on reading and literacy for the "Information Society" versus the ITU's "technicist" indices --$tParameters and indicators for providers of electronic publications evaluation --$tPromoting Library Services, Designing Marketing Strategies, Evaluating our Past and our Present, Feeling more Optimistic about our Libraries Future --$tA new model for public library and information services evaluation: an integrated approach - SIADAP+B --$tDeveloping a culture of evidence based practice within the library and information profession: the impact of library science education. A teaching and learning model from the Queensland University of Technology --$tMeasuring and Mapping the Invisible: Alternative procedures to understand users' approaches to information in a university library --$tLibraries Building Communities: the vital contribution of Victoria's public libraries - A report on a major research project of the Library Board of Victoria and the Victorian public library network 330 $aRapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles. 410 0$aIFLA publications ;$v120/121. 606 $aLibraries$xMarketing 606 $aPublic relations$xInformation services 606 $aLibraries$xPublic relations 606 $aAdvertising$xInformation services 610 $aLibraries 615 0$aLibraries$xMarketing. 615 0$aPublic relations$xInformation services. 615 0$aLibraries$xPublic relations. 615 0$aAdvertising$xInformation services. 676 $a025.107 700 $aKolderup Flaten$b Trine$4auth$0801779 702 $aFlaten$b Trine Kolderup 712 02$aInternational Federation of Library Associations and Institutions.$bManagement and Marketing Section. 712 12$aIFLA Satellite Meeting$f(2005 :$eBergen, Norway) 801 0$bMiFhGG 801 1$bMiFhGG 912 $a996205631703316 996 $aManagement, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation$91803045 997 $aUNISA