LEADER 05195nam 2200601Ia 450 001 996203173303316 005 20170816123629.0 010 $a1-280-51968-1 010 $a9786610519682 010 $a3-527-60411-1 010 $a3-527-60433-2 035 $a(CKB)1000000000377494 035 $a(EBL)481864 035 $a(OCoLC)68621337 035 $a(SSID)ssj0000207902 035 $a(PQKBManifestationID)11188727 035 $a(PQKBTitleCode)TC0000207902 035 $a(PQKBWorkID)10238718 035 $a(PQKB)11119276 035 $a(MiAaPQ)EBC481864 035 $a(EXLCZ)991000000000377494 100 $a20031209d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe nano-micro interface$b[electronic resource] $ebridging the micro and nano worlds /$fedited by Hans-Jo?rg Fecht and Matthias Werner 210 $aWeinheim $cWiley-VCH ;$a[Chichester $cJohn Wiley]$dc2004 215 $a1 online resource (353 p.) 300 $aDescription based upon print version of record. 311 $a3-527-30978-0 320 $aIncludes bibliographical references and index. 327 $aThe Nano-Micro Interface; Preface; Contents; List of Contributors; I Nanotechnology Research Funding and Commercialization Prospects; U.S. National Nanotechnology Initiative: Planning for the Next Five Years; 1 Introduction; 2 Government R&D Investments; References; Technological Marketing for Early Nanotechnologies; 1 Introduction; 1.1 Managerial Synthesis with Recommendations; 1.2 Working Definitions; 1.2.1 Nanotechnology Product; 1.2.2 Innovation; 1.2.3 Technological Function; 1.2.4 Application; 1.2.5 Market Segmentation; 1.2.6 Translation Process; 1.2.7 Collective Learning Process 327 $a1.3 Setting the Scene1.4 "Raison d'e?tre"" of Marketing, Especially for Nanotechnologies at Early Stages; 1.5 "Raison d'e?tre" of Management Thinking and Strategic Planning for Nanotechnologies; 1.6 Problematic Nanotechnologies; 1.6.1 Discovery; 1.6.2 Integration; 1.6.3 Exploitation; 2 Marketing for a Nanotechnological Innovation; 2.1 Marketing Study Budget; 2.2 Collecting Information for Marketing Tools; 2.3 Technical Analysis; 2.3.1 Components; 2.3.2 Functions; 2.3.3 Matrix of Functions and Applications; 2.3.4 Value Analysis; 2.3.5 Technological Competition; 2.4 Commercial Analysis 327 $a2.4.1 Influence Matrix and Drive/Dependence Matrix2.4.2 Customer Behavior Towards Innovation; 2.4.3 Analysis of Key Commercial Success Factors; 2.5 Defining a Price; 2.5.1 The Cost Comparison Study: Step 1; 2.5.2 The Cost Comparison Study: Step 2; 2.6 Quantified Diagnostic and Simulations; 2.6.1 Simulations on the Diagnostic Matrix; 2.6.2 Exploitation of the Diagnostic Matrix; 3 Management Thinking and Strategic Planning for Small Nanotechnology Businesses; 3.1 Strategic Planning: from Segment Action Plan to Business Action Plan; 3.2 Co-Developing with a Big Player 327 $a3.2.1 The Six Sigma Method to Stimulate a Disruptive Change3.2.2 Management Tools for Change; 3.3 Mastering the Translation Process; 3.3.1 Example; 3.3.2 Nanotechnology Team Building; 3.4 Formulating a Strategy; 3.5 Implementing the Strategy; 4 Conclusions; 5 Appendix; References; Asia-Pacific Nanotechnology: Research, Development, and Commercialization; 1 Nanotechnology Funding in the Asia-Pacific Region; 2 Commercialization Efforts; 3 Private Investment in Nanotechnology; 4 Advantages of Collaborating with Asians; 5 Appendix 327 $aCooperation with Small- and Medium-Sized Enterprises Boosts Commercialization1 The Company; 2 Scope; 3 Proposition: In Current Technology Markets, Commercial Success of New Product Ideas Evolves from Cooperation; 4 Proposition: Innovations Get on a Fast Track to Market if Implemented in SME; 5 Proposition: Competencies of SME and Inventors are Complementary Rather than Competing; 6 Summary; References; Rapid Commercialization of Nanotechnology in Japan: from Laboratory to Business; 1 Background: Japan at the Crossroads; 2 Motivation and Strategy: Shake up Unique People 327 $a3 Research and Development of a New Idea 330 $aTwo exciting worlds of science and technology - the nano and micro dimensions. The former is a booming new field of research, the latter the established size range for electronics, and for mutual technological benefit and future commercialization, suitable junctions need to be found.Functional nanostructures such as DNA computers, sensors, neural interfaces, nanooptics or molecular electronics need to be wired to their 'bigger' surroundings. Coming from the opposite direction, microelectronics have experienced an unprecedented miniaturization drive in the last decade, pushing ever further 606 $aMicrotechnology 606 $aNanotechnology 608 $aElectronic books. 615 0$aMicrotechnology. 615 0$aNanotechnology. 676 $a620.5 701 $aFecht$b Hans-Jo?rg$0987875 701 $aWerner$b Matthias$cDr.$0898092 801 0$bMiAaPQ 906 $aBOOK 912 $a996203173303316 996 $aThe nano-micro interface$92258723 997 $aUNISA