LEADER 05301nam 2200637Ia 450 001 996202861203316 005 20230617035900.0 010 $a1-282-31379-7 010 $a9786612313790 010 $a0-470-29482-5 010 $a0-470-29525-2 035 $a(CKB)1000000000687824 035 $a(EBL)702498 035 $a(OCoLC)769341573 035 $a(SSID)ssj0000715075 035 $a(PQKBManifestationID)11472271 035 $a(PQKBTitleCode)TC0000715075 035 $a(PQKBWorkID)10700290 035 $a(PQKB)10773945 035 $a(MiAaPQ)EBC702498 035 $a(EXLCZ)991000000000687824 100 $a19800111d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$a27th international Cocoa Beach conference on advanced ceramics and composites$b[electronic resource] $eJanuary 26-31, 2003, Cocoa Beach, Florida$hB /$fWaltraud M. Kriven, Hau-Tay Lin, editors 210 $aWesterville, OH $cAmerican Ceramic Society$d2003 215 $a1 online resource (644 p.) 225 1 $aCeramic engineering and science proceedings ;$v24/4 300 $aDescription based upon print version of record. 311 $a0-470-37584-1 320 $aIncludes bibliographical references. 327 $a27th International Cocoa Beach Conference on Advanced Ceramics and Composites: B; Contents; Ceramic Machinability . What Does It Mean?; Preface; Functional Ceramics; Compositional Studies and Electrical Properties of the lead-Based Relaxor Solid Solutions; Crystallographic Study on Rare-Earth Doped BaTi0,-Shell Phase for MLCC Application; Characterization of Sol-gel (Bi3.,5Nd,,85)Ti30,2 Thin Films; Mechanical Failure and Mechanical Design of Electroceramic Components; The Formation Mechanism for Dendritic Phase(s)in BaTiO, Ceramics 327 $alow Temperature Sintering Of Pb(Zr,Ti)O, Materials for Actuator ApplicationsRamanlRayleigh Study of Nanophases; Growth of LaNiO, Films by Pulsed laser Deposition; Capacitor Applications of C-Axis Oriented Bismuth layer Structured Ferroelectric Thin Films; A New High Resolution Process for Passives in Hybrid Packaging; Crystal Structure and Microwave Dielectric Properties of Ba,La4Ti3+,0 Homologous Compounds with High Dielectric Constant and High Quality Factor; Effect of Niobium-Doping and Grain Size on the Dielectric Properties of lead Barium Zirconate Titanate Relaxors 327 $aDissolution of Zr and Y into BaTiO, by MillingCharacterizations of Sol-Gel(Bi,., Nd,)Ti,O, Thin Films; Ultrasensitive Gas Sensor Using Co,O, Modified SnO,; Antimony Oxide Based Gas Sensors; Oxide Ceramics and Composites; Translucent Polycrystalline Ceramic Compacts from Doped Alumina-Sintering Behavior and Microstructure Development; Mechanical and Electrical Properties of AI,O, Thin Films on Metals, Ceramics and Resins Prepared by Aerosol Deposition Method; Processing of In Situ Reinforced Alumina Composites 327 $aRoom- and High-Temperature Tensile Fracture of Directionally Solidified Chromia-Doped Sapphire FibersHigh Temperature Phase Equilibria in the Cu,O-Ga0,-ln,O, System; Corresponding States Principles for the Thermal Expansion of MgO, CaO, SrO and BaO; High Pressure Characterization of luminescence Centers in Oxides; The Effect of a High Strength Electric Field on the Low Temperature Degradation of a Y-TZP Ceramic; Improved Preparation of Transparent P U T Ceramics by Electrophoretic Deposition and Hot Isostatic Pressing; Reaction Synthesis of Refractory Metal-Ceramic Composites 327 $aNi and Co-ZrO, Composites Produced by Laser Zone MeltingWEAK POROUS INTERFACE IN CERAMIC LAYERED SYSTEMS; Metallic and Dielectrical Coatings on Glass Ceramic -Characterization and Modeling of Residual Stresses; Measurement of Delamination Size and Depth in Ceramic Matrix Composites Using Pulsed Thermal Imaging; Flexural and Torsional Resonances of Ceramic Tiles via Impulse Excitation of Vibration; Fibers, Fiber Coatings and Fiber Reinforced Ceramic Composites; Recent Progress of Hi-Nicalon Type S Development; Mechanical Properties of Carbon and BN Coated Sic Fibers 327 $aAlternative lnterphase Coatings for Improved Durability in SiClSiC Composites 330 $aThis volume is part of the Ceramic Engineering and Science Proceeding (CESP) series. This series contains a collection of papers dealing with issues in both traditional ceramics (i.e., glass, whitewares, refractories, and porcelain enamel) and advanced ceramics. Topics covered in the area of advanced ceramic include bioceramics, nanomaterials, composites, solid oxide fuel cells, mechanical properties and structural design, advanced ceramic coatings, ceramic armor, porous ceramics, and more. 410 0$aCeramic engineering and science proceedings ;$v24/4. 606 $aCeramics$vCongresses 606 $aComposite materials$vCongresses 615 0$aCeramics 615 0$aComposite materials 676 $a666 701 $aKriven$b Waltraud M$0854274 701 $aLin$b Hua-Tay$0867103 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996202861203316 996 $a27th international Cocoa Beach conference on advanced ceramics and composites$93064548 997 $aUNISA LEADER 04177nam 2200589 450 001 9910787365603321 005 20230125195517.0 010 $a1-63157-002-1 035 $a(CKB)3710000000342201 035 $a(OCoLC)902646238 035 $a(CaPaEBR)ebrary11011868 035 $a(CaBNVSL)swl00404654 035 $a(MiAaPQ)EBC1929534 035 $a(Au-PeEL)EBL1929534 035 $a(CaPaEBR)ebr11011868 035 $a(CaONFJC)MIL709177 035 $a(OCoLC)903939214 035 $a(EXLCZ)993710000000342201 100 $a20150131d2015 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aThis note's for you $epopular music + advertising = marketing excellence /$fDavid Allan 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015. 215 $a1 online resource (202 p.) 225 1 $aDigital and social media marketing and advertising collection,$x2333-8830 311 $a1-322-77895-7 311 $a1-63157-001-3 320 $aIncludes bibliographical references (pages 175-179) and index. 327 $aOpening act: the brands -- Synchronization and transcription licenses -- 1. "Teach the World to Sing" - Coca Cola (1971) -- 2. New Generation - Michael Jackson and Pepsi (1983) -- 3. Grapevine - Motown and the California Raisins (1986) -- 4. "Revolution" - The Beatles and Nike (1987) -- 5. "Be My Baby" - The Ronettes and Levi's (1989) -- 6. "Like A Rock" - Bob Seger and Chevy (1991) -- 7. "Start Me Up" - The Rolling Stones and Microsoft (1995) -- 8. "Desert Rose" - Sting and Jaguar (1999) -- 9. "Pink Moon" - Drake and VW (1999) -- 10. "Find My Baby" - Moby and American Express (2000) -- 11. "Days Go By" - Dirty Vegas and Mitsubishi (2002) -- 12. "Lust for Life" - Iggy Pop and Royal Caribbean (2002) -- 13. "Rock and Roll" - Led Zeppelin and Cadillac (2002) -- 14. The Silhouettes - Various Artists and Apple (2003) -- 15. Angels - Bob Dylan and Victoria's Secret (2004) -- 16. "Love Train" - O'Jays and Coors Light (2005) -- 17. "Back in Black" - AC/DC and The Gap (2006) -- 18. "The Hamsters" - Various Artists and Kia (2008) -- 19. "Lose Yourself" - Eminem and Chrysler (2011) -- 20. Horses and Dogs - Fleetwood Mac, Passenger, and Budweiser (2013 and 2014) -- Encore: The Bands -- Notes -- References -- Index. 330 3 $aFrom Coca-Cola to Chrysler this book takes you behind the curtain of some of the best popular music in advertising campaigns of all time. Did you know that fog played a critical role in the "I'd Like to Teach the World to Sing" campaign, and that the choir had no idea that Eminem was going to show up while they were taping the "Lose Yourself " campaign, or that The Doors were supposed to be in the Cadillac commercials, not Led Zeppelin, until one of The Doors discovered that Cadillac made the Escalade and suddenly declined because he felt it was environmentally unfriendly. This book talks of the people who created the campaigns with the songs we remember the most. Everything from Bob Seger's "Like A Rock" (Chevy Trucks) to LMFAO's Party Rock and the dancing hamsters (Kia). The result is a book that educates and entertains on what made these campaigns excellent and how to make excellent campaigns. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go. 410 0$aDigital and social media marketing and advertising collection.$x2333-8830 606 $aMusic in advertising 606 $aSinging commercials 610 $aadvertising 610 $acommercials 610 $amarketing 610 $apopular music 615 0$aMusic in advertising. 615 0$aSinging commercials. 676 $a780.2373 700 $aAllan$b David.$0678249 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787365603321 996 $aThis note's for you$93752695 997 $aUNINA