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035   $a(OCoLC)39037883
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035   $a(EXLCZ)99954921365546
100   $a19980430a19729999  s--         a
101 0 $aeng
135   $aurmnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aJournal of advertising
210   $aDeKalb, Ill. $cBoard of Directors, American Academy of Advertising$d1972-
210  1$a[Abingdon] :$cRoutledge, Taylor & Francis Group
300   $aRefereed/Peer-reviewed
300   $aTitle from cover (JSTOR, viewed Oct. 24, 2008).
300   $aPublished: Armonk, NY : M.E. Sharpe, <2004->
311   $a0091-3367 
531   $aJ ADVERTISING
531   $aJ. ADVERT
606   $aAdvertising$vPeriodicals
606   $aAdvertising$xResearch$vPeriodicals
606   $aAdvertising$2fast$3(OCoLC)fst00797511
606   $aAdvertising$xResearch$2fast$3(OCoLC)fst00797745
606   $aPublicite$vPeriodiques
606   $aPublicité$3(CaQQLa)201-0030447$xRecherche$3(CaQQLa)201-0030447$vPériodiques$3(CaQQLa)201-0378307
606   $aPublicité$vPériodiques$3(CaQQLa)201-0382768
606   $aReclame$2gtt
608   $aCzasopismo marketingowe.$2dbn
608   $aPeriodicals.$2fast
608   $aPeriodicals.$2lcgft
608   $aperiodicals.$2aat
608   $aPériodiques.$2rvmgf
610   $aABI/Inform$aText files.
610   $aTitles of electronic journals.
615  0$aAdvertising
615  0$aAdvertising$xResearch
615  7$aAdvertising.
615  7$aAdvertising$xResearch.
615  6$aPublicite
615  6$aPublicité$xRecherche
615  6$aPublicité
615 17$aReclame.
676   $a659.1
712 02$aAmerican Academy of Advertising.
906   $aJOURNAL
912   $a996202850403316
996   $aJournal of advertising$9280568
997   $aUNISA