LEADER 00922nam--2200349---450- 001 990001504260203316 005 20040315154119.0 035 $a000150426 035 $aUSA01000150426 035 $a(ALEPH)000150426USA01 035 $a000150426 100 $a20040315d1960----km-y0itay0103----ba 101 0 $aeng 102 $aGB 105 $a||||||||001yy 200 1 $aTropolle$fH.S. Davies 210 $aLondon$cLongmans$d1960 215 $a40 p.$d22 cm 225 2 $aWriter and their Work 410 0$12001$aWriter and their Work 454 1$12001 461 1$1001-------$12001 700 1$aDAVIES,$bHugh Syker$0154633 801 0$aIT$bsalbc$gISBD 912 $a990001504260203316 951 $aII i C 555/3$b1911 L.M.$cII i C 959 $aBK 969 $aUMA 979 $aSIAV3$b10$c20040315$lUSA01$h1541 979 $aPATRY$b90$c20040406$lUSA01$h1745 996 $aTropolle$9934584 997 $aUNISA LEADER 03289nam 2200457 450 001 9910484172603321 005 20221010171207.0 010 $a981-16-1127-0 035 $a(CKB)4100000011902619 035 $a(MiAaPQ)EBC6567086 035 $a(Au-PeEL)EBL6567086 035 $a(OCoLC)1248729718 035 $a(PPN)255292082 035 $a(EXLCZ)994100000011902619 100 $a20211119d2021 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aNew consumer behavior theories from Japan /$fAkira Shimizu 210 1$aSingapore :$cSpringer,$d[2021] 210 4$dİ2021 215 $a1 online resource (xi, 212 pages) $cillustrations (some color) 225 1 $aAdvances in Japanese business and economics$vv.27 300 $aIncludes index. 311 1 $a981-16-1126-2 327 $aJapanese consumers and media usage Evolution of the comprehensive decision-making process: Emergence of outspoken consumers Measuring the impact of a blog: Quantitative and qualitative aspects Studies on commitment Mechanism of attitude formation for consumers who convey information Emergence of communication-oriented consumer Research on uncertain listeners Studies on connoisseurs Brand rating in the age of information sharing A new decision-making process: a circulating-type communications model 330 $aThis book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is the stimulus-response model and the other is the information-processing model. The stimulus-response model is applicable when consumers buy low-involvement products, and the information-processing model applies for high-involvement products. Thus consumers? decision making depends on the involvement level for the products. With the advent of the widespread use of the Internet, however, the situation has changed. Consumers whose information sensitivity is high (i.e., among leading-edge consumers) now use the Internet to s earch for information even for low-involvement products. The consumers' decision-making process depends therefore on their information sensitivity, not on the involvement level of the products. Also, these leading-edge consumers become in effect another type of media as they broaden their experience through the Internet. Under these circumstances, research about leading-edge consumers and the introduction of a new CDM is highly significant. This book gathers data about leading-edge consumers, analyzes these data, then proposes a new type of CDM called "circulation marketing". Following this model, not only the previous types of CDM, but also the new kind of CDM, including share behavior of leading-edge consumers, is explained. 410 0$aAdvances in Japanese business and economics ;$v27. 606 $aConsumer behavior$zJapan 615 0$aConsumer behavior 676 $a780 700 $aShimizu$b Akira$0853018 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910484172603321 996 $aNew Consumer Behavior Theories from Japan$91904840 997 $aUNINA LEADER 01457nas 22004453a 450 001 996200808703316 005 20220322213019.0 011 $a2162-6901 035 $a(OCoLC)60625824 035 $a(CKB)110978984348951 035 $a(CONSER)--2011202999 035 $a(MiAaPQ)31472 035 $a(EXLCZ)99110978984348951 100 $a20050614a19849999 -b- a 101 0 $aeng 135 $aurun||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aJournal of business strategies 210 $aHuntsville, Tex. $cCenter for Business and Economic Research, Sam Houston State University 300 $aRefereed/Peer-reviewed 311 $a0887-2058 606 $aIndustrial management$vPeriodicals 606 $aStrategic planning$vPeriodicals 606 $aIndustrial management$2fast$3(OCoLC)fst00971246 606 $aStrategic planning$2fast$3(OCoLC)fst01134371 608 $aPeriodicals.$2fast 615 0$aIndustrial management 615 0$aStrategic planning 615 7$aIndustrial management. 615 7$aStrategic planning. 676 $a658 676 $a658.4/012/05 712 02$aSam Houston State University.$bCenter for Business and Economic Research. 712 02$aGibson D. Lewis Center for Business and Economic Development. 906 $aJOURNAL 912 $a996200808703316 996 $aJournal of business strategies$92247117 997 $aUNISA