LEADER 01467nas 22004573 450 001 996200653403316 005 20230522010532.0 011 $a2573-4415 035 $a(DE-599)ZDB2094396-9 035 $a(OCoLC)54750728 035 $a(CKB)111032883295006 035 $a(CONSER)--2017201543 035 $a(EXLCZ)99111032883295006 100 $a20040317a19969999 --- a 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aHispanic engineer and information technology 210 1$aBaltimore, MD :$cSociety of Hispanic Professional Engineers,$d1995- 210 31$aBaltimore, MD :$cCareer Communications Group 311 $a1088-3452 517 1 $aHispanic engineer 606 $aHispanic American engineers$zUnited States$vPeriodicals 606 $aEngineering$zUnited States$vPeriodicals 606 $aEngineering$2fast$3(OCoLC)fst00910312 606 $aHispanic American engineers$2fast$3(OCoLC)fst00957382 607 $aUnited States$2fast 608 $aPeriodicals.$2fast 615 0$aHispanic American engineers 615 0$aEngineering 615 7$aEngineering. 615 7$aHispanic American engineers. 676 $a620 676 $a620 712 02$aSociety of Hispanic Professional Engineers. 906 $aJOURNAL 912 $a996200653403316 996 $aHispanic engineer and information technology$92218130 997 $aUNISA LEADER 04473nam 22006015 450 001 9910886990903321 005 20250430120211.0 010 $a3-031-69192-X 024 7 $a10.1007/978-3-031-69192-8 035 $a(MiAaPQ)EBC31652777 035 $a(Au-PeEL)EBL31652777 035 $a(CKB)34909800400041 035 $a(DE-He213)978-3-031-69192-8 035 $a(EXLCZ)9934909800400041 100 $a20240908d2024 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAdvances in National Brand and Private Label Marketing $e11th International Conference, Oxford, UK, 2024 /$fedited by Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo, José Luis Ruiz-Real 205 $a1st ed. 2024. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2024. 215 $a1 online resource (153 pages) 225 1 $aSpringer Proceedings in Business and Economics,$x2198-7254 311 08$a3-031-69191-1 320 $aIncludes bibliographical references and index. 327 $a1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation Behaviour and Customer Engagement -- 4. Fuelling Competition across Petrol Retail Brands: A discussion paper on the role of marketing as evidence of anti-competitive collusion -- 5. Acquiring Customers Through Click-and Collect, Price Matching, and Environmental Information -- 6. Generic Drug Shortages and Undifferentiated Competition -- 7. Is It Fun to Buy Fake Products In Street Vending? The Moderating Effect of the Predisposition to Make Rational Decisions -- 8. The Impact of Nutri-Score Label on Food Packages on Consumer Responses: An Eye Tracking Study in India -- 9. Sustainable Line Extensions as a Blueprint for Brand Visibility: Learning from the NoLo Spirits Experience -- 10. Beyond Labelling: Brand Perception in Preferences for Sustainable Pork Products -- 11. Building Upon Retailers? Absorptive Capacity to Boost the Innovation Process During Times of Emergency -- 12. What Will Be the Areas of Competition between NB and PL in the Metaverse -- 13. How Has Assortment Size in Staples Categories Evolved over the Last Decade? The Case of Beer in Spain -- 14. ?Unless I See, I Do Not Buy?: Display Share Impact on Private Label Online Sales -- 15. The Relationship between Retail Assortment Size and Sales What Do We Know So Far. 330 $aThe 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labelling, co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas. This volume presents the proceedings of this 2024 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions. 410 0$aSpringer Proceedings in Business and Economics,$x2198-7254 606 $aBranding (Marketing) 606 $aEthnopsychology 606 $aCustomer relations$xManagement 606 $aBranding 606 $aCross-Cultural Psychology 606 $aCustomer Relationship Management 615 0$aBranding (Marketing) 615 0$aEthnopsychology. 615 0$aCustomer relations$xManagement. 615 14$aBranding. 615 24$aCross-Cultural Psychology. 615 24$aCustomer Relationship Management. 676 $a658.827 702 $aOcchiocupo$b Nicoletta 702 $aRuiz-Real$b Jose? Luis 702 $aGa?zquez Abad$b Juan Carlos 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910886990903321 996 $aAdvances in National Brand and Private Label Marketing$91934675 997 $aUNINA