LEADER 04438nam 2200661 450 001 996200528303316 005 20230725062108.0 010 $a1-118-89123-6 010 $a1-118-83426-7 010 $a1-118-83429-1 035 $a(CKB)2550000001159880 035 $a(EBL)1443913 035 $a(OCoLC)861080367 035 $a(SSID)ssj0001173160 035 $a(PQKBManifestationID)11681285 035 $a(PQKBTitleCode)TC0001173160 035 $a(PQKBWorkID)11103525 035 $a(PQKB)11312831 035 $a(MiAaPQ)EBC1443913 035 $a(EXLCZ)992550000001159880 100 $a20160622h20112011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe end of membership as we know it $ebuilding the fortune-flipping, must-have association of the next century /$fSarah L. Sladek 210 1$aWashington, District of Columbia :$cASAE, The Center for Association Leadership,$d2011. 210 4$dİ2011 215 $a1 online resource (130 p.) 225 1 $aASAE/Jossey-Bass Series 300 $aIncludes index. 311 $a0-88034-343-5 311 $a1-306-11834-4 327 $aThe End of Membership As We Know It; Copyright; Contents; Chapter 1: The Making of a Dominant Association; Looking Forward; Association Must-Haves; Niche; Culture; Dues; Chapter 2: Embracing Change; Focus on the Future; American College of Sports Medicine; Making a Change; Association Life Expectancy; Membership Turnover ; New England Law Library Consortium; Ohio State Medical Association; Chapter 3: Offering Better Benefits; Value Mistakes; Turning a Scrooge into a Trump; Turning a Glass of Milk into a Cash Cow; Turning an Antique into a Precious Commodity; Member Benefits Formula 327 $aMoore County Chamber of CommerceFocus on the Future; Member Benefits Matrix; Chapter 4: Furthering Your Reach; The New Recruits; Target Market Needs; Target Market Potential; The Loyalists; Menu Diversification; Chapter 5: Building Online Communities; Community-Building Online; Mission Possible; American Institute of Certified Public Accountants (AICPA); Metropolitan Milwaukee Area Chamber of Commerce (MMAC); Snow and Ice Management Association (SIMA); National Association of Manufacturers (NAM); No Chapters, Only Communities; Indie Beauty Network; Community Redefined 327 $aChapter 6: Redefining MembershipMembership Models; Customized Membership; Electronic Membership; International Membership; Multitier Membership; Open Membership; Senior Planners Industry Network; More Models; Lifetime Membership; Career Transition Membership; Student Membership; Young Professional Membership; Monthly Automatic Payment Membership; Trial Membership; Chapter 7: Building a Next Century Association; A Safety Net; Step 1: Focus; Step 2: Goal-Setting; Step 3: Marketing; Step 4: Troubleshooting; Step 5: Targeted Progress; Letting Go; Index 330 $aHow new membership models can help associations survive and thrive in today''s evolving environment The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the ge 410 0$aASAE/Jossey-Bass Series 606 $aAssociations, institutions, etc$xMembership 606 $aProfessional associations$xMembership 606 $aProfessional associations$xMarketing 606 $aProfessional associations$xPlanning 606 $aNonprofit organizations$xorganization & administration 615 0$aAssociations, institutions, etc.$xMembership. 615 0$aProfessional associations$xMembership. 615 0$aProfessional associations$xMarketing. 615 0$aProfessional associations$xPlanning. 615 0$aNonprofit organizations$xorganization & administration. 676 $a340.023/73 700 $aSladek$b Sarah L.$01341656 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996200528303316 996 $aThe end of membership as we know it$93064309 997 $aUNISA