LEADER 03314oam 2200505Ia 450 001 996199885603316 005 20240405045440.0 010 $a9786610327904$b(ebk : EBSCOhost) 010 $a9780203132159 035 $a(MiAaPQ)EBC165862 035 $a(MiAaPQ)EBC3060266 035 $a(Au-PeEL)EBL165862 035 $a(OCoLC)53369776 035 $a(CKB)1000000000249304 035 $a(EXLCZ)991000000000249304 100 $a19991216d2000 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aDoing business in China /$fTim Ambler and Morgen Witzel 210 $aLondon $cRoutledge$d2000 215 $a1 online resource (xii, 222 pages) 300 $aDescription based upon print version of record. 311 08$aPrint: 0415223296 311 08$aPrint: 0415223288 320 $aIncludes bibliographical references (p. [206]-213) and index. 327 $aBook Cover -- Title -- Contents -- Foreword -- Acknowledgements -- Introduction -- The road to Cathay -- Through a glass darkly: China from a Western perspective -- The furniture of the mind -- Relationships and regulations -- An ethical interlude -- Creating harmony: alternative venture formats in the PRC -- The marketing mix -- The marketing process -- Rightness and correct form: the y and l of organisation in China -- Doing business with the sojurners: the overseas Chinese communities -- Western and Chinese commercial thinking -- Bibliography -- Index. 330 $aNo-one in or embarking on a managerial career can afford to ignore a market that comprises one-fifth of the world's population, and an economy which will soon be the world's largest. Given the complexity and diversity of China, this book provides knowledge of, and a guide to further resources in local cultures to help business tailor their strategies to local conditions. The book takes the reader through the processes of market entry, marketing and managing operations in this unique social and cultural context, and concludes with the 'five pillars' model of successful business in greater China.Doing Business in China is a general introduction to managing business enterprises in China. Aimed specifically at Western and non-Chinese businesses and managers, particularly those with limited experience of China, this book offers a general framework for understanding Chinese business culture, along with a guide for acquiring further knowledge on the country. It will be an invaluable resource for students of international business and management and practitioners alike. Contrary to global business paradigms, this book shows that business in China is different to business in the West, and explains why. 606 $aInvestments, foreign$zChina 606 $aInternational business enterprises$zChina 607 $aChina$xEconomic conditions$y1976-2000 607 $aChina$xEconomic policy$y1976-2000 615 0$aInvestments, foreign 615 0$aInternational business enterprises 676 $a330.951 676 $a382.0951 700 $aAmbler$b Tim$0499049 701 $aWitzel$b Morgen$0594357 801 0$bMiAaPQ 801 2$bt 912 $a996199885603316 996 $aDoing business in China$92563676 997 $aUNISA