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200 00$aUbiquität, Interaktivität, Konvergenz und die Medienbranche $eErgebnisse des interdisziplinären Forschungsprojektes intermedia /$fThomas Hess (Hg.)
210  1$aGöttingen :$cUniversitätsverlag Göttingen,$d2007.
210  4$d©2007
215   $a1 online resource (iv, 338 pages) $cillustrations; digital, PDF file(s)
225 0 $aOpen Access e-Books
225 0 $aKnowledge Unlatched
300   $a"Inter media"--front cover.
300   $a"Internetokonomie"--Back cover.
311 08$aPrint version: 3938616911 
320   $aIncludes bibliographical references.
330   $aAt the beginning of the 21st century, the complete digitization of products and processes presents the media industry with major and in some cases still unresolved challenges. This is leading to significant changes, particularly for content intermediaries such as television broadcasters, publishers and online aggregators. Their analysis was the aim of the interdisciplinary research project intermedia at the Ludwig Maximilians University in Munich. intermedia was funded by the Federal Ministry of Education and Research as part of the Internet Economy Priority Program. In ten sub-projects ubiquity and personalization, interactivity as well as convergence and other technical developments were examined from the point of view of business administration, computer science and communication science. This book presents selected results from intermedia especially for practice. This gives decision-makers a compact insight into current research efforts. Intermedia is sponsored by the Center for Internet Research and Media Integration at the Ludwig Maximilians University in Munich, which investigates the effects of new technologies on individuals, companies, industries and society in a large number of projects.
606   $aMass media$xEconomic aspects
606   $aCommunication and traffic
606   $aTelecommunication$xEconomic aspects
606   $aInformation technology$xEconomic aspects
608   $bElectronic books
615  0$aMass media$xEconomic aspects.
615  0$aCommunication and traffic.
615  0$aTelecommunication$xEconomic aspects.
615  0$aInformation technology$xEconomic aspects.
676   $a338.4730223
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