LEADER 04455nam 2200649Ia 450 001 996199862403316 005 20230615214544.0 010 $a0-429-23062-1 010 $a0-203-36128-8 010 $a1-280-02415-1 035 $a(CKB)1000000000250787 035 $a(EBL)180447 035 $a(OCoLC)437083202 035 $a(SSID)ssj0000079547 035 $a(PQKBManifestationID)11110924 035 $a(PQKBTitleCode)TC0000079547 035 $a(PQKBWorkID)10076481 035 $a(PQKB)11401608 035 $a(MiAaPQ)EBC180447 035 $a(EXLCZ)991000000000250787 100 $a20000613d2000 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aImagining marketing $eart, aesthetics, and the avant-garde /$feditors, Stephen Brown, Anthony Patterson 210 1$aLondon ;$aNew York :$cRoutledge, Taylor & Francis Group,$d2000. 215 $a1 online resource (xvii, 302 pages) $cillustrations 225 1 $aRoutledge interpretative marketing research 300 $aIncludes bibliographical references and index. 311 0 $a0-415-43968-X 311 0 $a0-203-37804-0 311 0 $a0-415-23486-7 327 $aFront Cover; Imagining Marketing; Copyright Page; Contents; List of contributors; Preface: Ceci n'est pas une pre?face; Introduction; Imago, lago, A-go-go (poem); 1. Figments for sale: marketing, imagination and the artistic imperative: Stephen Brown and Anthony Patterson; Section 1:Art; Awakening One Day (poem): John F. Sherry,JR.; 2. E?douard Manet, Calvin Klein and the strategic use of scandal:Jonathan E. Schroeder; 3. The endless enigma or the last self-portrait (or, what the marketer can learn from the artist): Ian Fillis 327 $a4. Marketers wake! A portrait of the artist as a marketing man: Anthony Patterson and Stephen Brown; 5. Dealing with death: art, mortality and the marketplace: Stephanie O'Donohoe and Darach Turley; 6. 'Trust no one': science fiction and marketing's future/present: Warren Smith and Matthew Higgins; 7. The good, the bad and the jolly: taste, image and the symbolic resistance to the coca-colonisation of Denmark: Søren Askegaard and Fabian F.Csaba; Section II: Aesthetics; New Shoes (poem): Simone Pettigrew 327 $a8. Presenting the past: on marketing's re-production orientation: Stephen Brown; elizabeth C. Hirschman and Pauline Maclaran; Section III: The avant-garde; The Spiral (poem): Joel Watson; 9.Tupperware, Tommy Moore, Teddy Bear and Tipper Gore-Pete, Jamie, Stew, Oyster and Morrie's High School Reunion: titillation and titivation in entelechic entitulation: Morris B. Holbrook 327 $a10. Going out in a blaze of glory: southern white trash retrospections on my personal relationship with Jesus, Hank Williams, Elvis Presley and a Pentecostal-Elvis-impersonating-professional-wrestling-snake- handling-minister-who-sang- Hank-Williams'-songs: Craig J.Thompson; 11. Suburban soundtracks: Hope J. Schau; 12. Drove my Chevy to the levee: Stephen Brown; 13. A cultural biography of my Groucho glasses: Russell W. Belk; 14. Burning in the bush of ghosts: Joel Watson; Conclusion; The Rime of the Ancient Marketer (poem); 15. Beyond the pleasure principle: the death instinct of pioneer studies in marketing: Robert Grafton Small; Index 330 $aImagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and this topical study argues that the mantle of imagination has now passed on from the artist to the marketer. 410 0$aRoutledge interpretive marketing research series. 606 $aArts$xMarketing 606 $aCreation (Literary, artistic, etc.) 615 0$aArts$xMarketing. 615 0$aCreation (Literary, artistic, etc.) 676 $a700.688 676 $a700/.68/8 686 $a85.40$2bcl 686 $a20.14$2bcl 701 $aBrown$b Stephen$f1955 Mar. 23-$0117558 701 $aPatterson$b Anthony$01018635 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996199862403316 996 $aImagining marketing$92396699 997 $aUNISA