LEADER 03017nam 2200673 a 450 001 9910141049303321 005 20170810180206.0 010 $a1-119-20720-7 010 $a1-282-93958-0 010 $a9786612939587 010 $a0-470-74181-3 035 $a(CKB)2670000000069713 035 $a(EBL)644964 035 $a(OCoLC)489194850 035 $a(SSID)ssj0000433834 035 $a(PQKBManifestationID)12165659 035 $a(PQKBTitleCode)TC0000433834 035 $a(PQKBWorkID)10395041 035 $a(PQKB)10566375 035 $a(MiAaPQ)EBC644964 035 $a(CaSebORM)9780470779606 035 $a(EXLCZ)992670000000069713 100 $a20080903d2008 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrand enigma$b[electronic resource] $edecoding the secrets of your brand /$fDuncan Bruce and David Harvey 205 $a1st edition 210 $aChichester, England ;$aHoboken, N.J. $cWiley$dc2008 215 $a1 online resource (346 p.) 300 $aDescription based upon print version of record. 311 $a0-470-77960-8 320 $aIncludes bibliographical references and index. 327 $aGetting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream. 330 $aBrand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business.At the heart of this approach is the Brand Dream 606 $aBranding (Marketing) 606 $aBusiness names 606 $aCorporate image 606 $aOrganizational effectiveness 606 $aCreative ability in business 608 $aElectronic books. 615 0$aBranding (Marketing) 615 0$aBusiness names. 615 0$aCorporate image. 615 0$aOrganizational effectiveness. 615 0$aCreative ability in business. 676 $a658.8/27 676 $a658.827 700 $aBruce$b Duncan$f1951-$0983434 701 $aHarvey$b David$f1945-$034164 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910141049303321 996 $aBrand enigma$92244992 997 $aUNINA LEADER 03114nam 2200637 a 450 001 996199373403316 005 20230213211641.0 010 $a1-280-58903-5 010 $a9786613618863 010 $a0-470-71963-X 010 $a0-470-71723-8 035 $a(CKB)1000000000688002 035 $a(EBL)703805 035 $a(SSID)ssj0000715194 035 $a(PQKBManifestationID)11413549 035 $a(PQKBTitleCode)TC0000715194 035 $a(PQKBWorkID)10700350 035 $a(PQKB)10804550 035 $a(MiAaPQ)EBC703805 035 $a(OCoLC)264621118 035 $a(EXLCZ)991000000000688002 100 $a20120309d1968 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGrowth of the nervous system$b[electronic resource] $ea Ciba Foundation Symposium /$fedited by G.E.W. Wolstenholme and Maeve O'Connor 210 $aBoston $cLittle, Brown and Co.$d1968 215 $a1 online resource (310 p.) 225 1 $aCiba Foundation symposium 300 $aDescription based upon print version of record. 311 $a0-470-66268-9 311 $a0-7000-1353-9 320 $aIncludes bibliographical references and indexes. 327 $aGROWTH OF THE NERVOUS SYSTEM; Contents; Chairman's opening remarks; Growth of the nervous system: an introductory survey; Formation of functional interneuronal connexions between explants of various mammalian central nervous tissues during development in vitro; Discussion; Regulative factors in the orderly growth of retinotectal connexions; Cell division and migration in the brain after optic nerve lesions; Discussion; Development of limb movements: embryological, physiological and model studies; Discussion; General Discussion; The beginnings of coordinated movements in the chick embryo 327 $aDiscussionDevelopment of limb innervation; Discussion; Biological aspects of the nerve growth factor; Discussion; Action of heavy water [D20] on growth and development of isolated nervous tissues; Discussion; Endocrine influences in neural development; Discussion; Penetration of labelled amino acids into the peripheral nerve fibre from surrounding body fluids; Discussion; Transport of material along nerves; Discussion; Development and maintenance of neurotrophic relations between nerve and muscle; Discussion; The role of acetylcholine as a trophic neuromuscular transmitter; Discussion 327 $aGeneral DiscussionAuthor index; Subject index 410 0$aCiba Foundation symposium. 606 $aNeurology$vCongresses 606 $aEmbryology$vCongresses 615 0$aNeurology 615 0$aEmbryology 676 $a596.018 676 $a596/.01/8 701 $aWolstenholme$b G. E. W$g(Gordon Ethelbert Ward)$063039 701 $aO'Connor$b Maeve$0284912 712 02$aCiba Foundation. 712 12$aSymposium on Growth of the Nervous System 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996199373403316 996 $aGrowth of the nervous system$92274175 997 $aUNISA