LEADER 04110nam 22006854a 450 001 996199133003316 005 20240418065516.0 010 $a1-281-45033-2 010 $a9786611450335 010 $a0-470-38512-X 010 $a0-470-38490-5 035 $a(CKB)1000000000535845 035 $a(EBL)353512 035 $a(OCoLC)437219637 035 $a(SSID)ssj0000267498 035 $a(PQKBManifestationID)11937651 035 $a(PQKBTitleCode)TC0000267498 035 $a(PQKBWorkID)10335704 035 $a(PQKB)10021855 035 $a(MiAaPQ)EBC353512 035 $a(Au-PeEL)EBL353512 035 $a(CaPaEBR)ebr10296718 035 $a(CaONFJC)MIL145033 035 $a(EXLCZ)991000000000535845 100 $a20030703d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aViewpoints and controversies in sensory science and consumer product testing$b[electronic resource] /$fby Howard R. Moskowitz, Alejandra M. Mun?oz, Maximo C. Gacula 205 $a1st ed. 210 $aTrumbull, Conn. $cFood & Nutrition Press$dc2003 215 $a1 online resource (491 p.) 225 1 $aPublications in food science and nutrition 300 $aDescription based upon print version of record. 311 $a0-917678-57-5 320 $aIncludes bibliographical references and index. 327 $aVIEWPOINTS AND CONTROVERSIES IN SENSORY SCIENCE AND CONSUMER PRODUCT TESTING; CONTENTS; CHAPTER 1 THE ROLE OF SENSORY SCIENCE IN THE COMING DECADE; CHAPTER 2 INTERNATIONAL SENSORY SCIENCE; CHAPTER 3 SENSORY MYTHOLOGY; CHAPTER 4 CONTRASTING R&D, SENSORY SCIENCE, AND MARKETING RESEARCH APPROACHES; CHAPTER 5 VALIDITY AND RELIABILITY IN SENSORY SCIENCE; CHAPTER 6 THE INTERFACE BETWEEN PSYCHOPHYSICS AND SENSORY SCIENCE: METHODS VERSUS REAL KNOWLEDGE; CHAPTER 7 DESCRIPTIVE PANELS/ EXPERTS VERSUS CONSUMERS; CHAPTER 8 SAMPLE ISSUES IN CONSUMER TESTING 327 $aCHAPTER 9 HEDONICS, JUST-ABOUT-RIGHT, PURCHASE AND OTHER SCALES IN CONSUMER TESTSCHAPTER 10 ASKING CONSUMERS TO RATE PRODUCT ATTRIBUTES; CHAPTER 11 QUESTIONNAIRE DESIGN; CHAPTER 12 CHOICE OF POPULATION IN CONSUMER STUDIES; CHAPTER 13 BIASES DUE TO CHANGING MARKET CONDITIONS; CHAPTER 14 SAMPLE SIZE N, OR NUMBER OF RESPONDENTS; CHAPTER 15 THE USE AND CAVEATS OF QUALITATIVE RESEARCH IN THE DECISION-MAKING PROCESS; CHAPTER 16 THE FOUR D'S OF SENSORY SCIENCE: DIFFERENCE, DISCRIMINATION, DISSIMILARITY, DISTANCE; CHAPTER 17 REPLICATION IN SENSORY AND CONSUMER TESTING 327 $aCHAPTER 18 LANGUAGE DEVELOPMENT IN DESCRIPTIVE ANALYSIS AND THE FORMATION OF SENSORY CONCEPTSCHAPTER 19 USE OF REFERENCES IN DESCRIPTIVE ANALYSIS; CHAPTER 20 TRAINING TIME IN DESCRIPTIVE ANALYSIS; CHAPTER 21 CONSUMER-DESCRIPTIVE DATA RELATIONSHIPS IN SENSORY SCIENCE; CHAPTER 22 PRODUCT AND PANELIST VARIABILITY IN SENSORY TESTING; CHAPTER 23 FOUNDATIONS OF SENSORY SCIENCE; CHAPTER 24 APPLICATIONS OF SAS PROGRAMMING LANGUAGE IN SENSORY SCIENCE; CHAPTER 25 ADVANCESANDTHEFUTUREOFDATACOLLECTION SYSTEMS IN SENSORY SCIENCE; INDEX 330 $aThe authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book. 410 0$aPublications in food science and nutrition. 606 $aCommercial products$xSensory evaluation 606 $aReliability (Engineering) 606 $aEngineering inspection 615 0$aCommercial products$xSensory evaluation. 615 0$aReliability (Engineering) 615 0$aEngineering inspection. 676 $a658.5/752 700 $aMoskowitz$b Howard R$0305876 701 $aMun?oz$b Alejandra M.$f1957-$0872019 701 $aGacula$b Maximo C$0859688 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996199133003316 996 $aViewpoints and controversies in sensory science and consumer product testing$91946914 997 $aUNISA