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100   $a20070801a20069999  ---         a
101 0 $aeng
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 00$aInternational journal of mobile marketing
210   $aBoulder, CO $cMobile Marketing Association$dc2006-
215   $a1 online resource
300   $aRefereed/Peer-reviewed
300   $aTitle from cover.
311 08$aPrint version: International journal of mobile marketing. 1939-1161 (DLC)  2007212227 (OCoLC)162107632 
517 1 $aIJMM
606   $aInternet marketing$vPeriodicals
606   $aText messages (Cell phone systems)$vPeriodicals
606   $aCell phone services industry$vPeriodicals
606   $aCell phone services industry$2fast$3(OCoLC)fst01735603
606   $aInternet marketing$2fast$3(OCoLC)fst00977272
606   $aText messages (Cell phone systems)$2fast$3(OCoLC)fst01800047
608   $aPeriodicals.$2fast
615  0$aInternet marketing
615  0$aText messages (Cell phone systems)
615  0$aCell phone services industry
615  7$aCell phone services industry.
615  7$aInternet marketing.
615  7$aText messages (Cell phone systems)
676   $a384.5/35
712 02$aMobile Marketing Association.
906   $aJOURNAL
912   $a996198732903316
920   $aexl_impl conversion
996   $aInternational journal of mobile marketing$92311375
997   $aUNISA