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200 10$aIndividualisierung und mobile Dienste am Beispiel der Medienbranche $eAnsätze zum Schaffen von Kundenmehrwert /$fvorgelgt von Christian Kaspar
210  1$aGöttingen :$cUniversitätsverlag Göttingen,$d2006.
210  4$d©2006
215   $a1 online resource (xx, 324 pages) $cillustrations; digital, PDF file(s)
225 0 $aOpen Access e-Books
225 0 $aKnowledge Unlatched
225 1 $aGöttinger Schriften zur Internetforschung,$x1863-0944 ;$vBand 3
300   $a"Dissertation zur Erlangung des wissenschaftlichen Doktorgrades der Wirtschaftswissenschaftlichen Fakulta?t der Georg-August-Universita?t Go?ttingen, 2005"
300   $a"Internetokonomie"--Cover.
320   $aIncludes bibliographical references (pages [295]-324).
330   $aChristian Kaspar deals with the causes of the current economic crisis in the media industry and discusses opportunities for media companies to avert this crisis. Two options particularly are considered in more detail: the approaching of media products to individual desires of recipients on the basis of individualized systems on the one hand and the quick and location-independent distribution of contents through the mobile internet on the other. Kaspar makes point of two aims: First, it is examined whether and how far the strategies of individualization and distribution in the mobile internet are - compared with traditional media - able to provide additional benefit for customers. Second, conceptual issues in the context of realization of individual and mobile media products are raised and solutions are presented.
410  0$aGo?ttinger Schriften zur Internetforschung ;$vBand 3.
606   $aMass media$xEconomic aspects
606   $aMass media$xManagement
606   $aMass media and technology
606   $aWireless internet
606   $aWeb services
606   $aInternet$xTechnological innovations
608   $bElectronic books.
615  0$aMass media$xEconomic aspects.
615  0$aMass media$xManagement.
615  0$aMass media and technology.
615  0$aWireless internet.
615  0$aWeb services.
615  0$aInternet$xTechnological innovations.
676   $a338.4730223
700   $aKaspar$b Christian Markus$0800873
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