LEADER 02393nam 2200553Ia 450 001 996197709403316 005 20230421041418.0 010 $a1-134-72859-X 010 $a1-280-31837-6 010 $a9786610318377 010 $a0-203-44403-5 035 $a(CKB)111056485531442 035 $a(EBL)170120 035 $a(OCoLC)560418468 035 $a(MiAaPQ)EBC170120 035 $a(Au-PeEL)EBL170120 035 $a(CaPaEBR)ebr10057286 035 $a(CaONFJC)MIL31837 035 $a(EXLCZ)99111056485531442 100 $a19970416d1997 uy 0 101 0 $aeng 135 $aur|n|---||||| 200 10$aUnderstanding green consumer behavior$b[electronic resource] $ea qualitative cognitive approach /$fSigmund A. Wagner 210 $aLondon ;$aNew York $cRoutledge$d1997 215 $a1 online resource (305 p.) 225 1 $aConsumer research and policy 300 $aDescription based upon print version of record. 311 $a0-415-15732-3 320 $aIncludes bibliographical references (p. 264-280) and index. 327 $aBook Cover; Title; Contents; List of figures; List of tables; Preface; Acknowledgements; Introduction; A COGNITIVE STUDY INTO ENVIRONMENTALLY ORIENTED CONSUMPTION; COGNITIVE CONSUMER RESEARCH; EMPIRICAL RESEARCH INTO GREEN CONSUMER BEHAVIOUR; CLASSIFICATION OF CONSUMERS; INTERPRETATION OF KNOWLEDGE STRUCTURES; EXPERIENCE AND LEARNING: THE PROBLEM SOLVING BEHAVIOUR OF THE GREEN CONSUMER; THE BEGINNING OF KNOWLEDGE; Appendices; Glossary; Notes; Bibliography; Index 330 $aThere is evidence that most western markets have been affected by green consumer behaviour. This book deals with the questions surrounding this phenomenon, the theories and the practice. Previously only available in hardback. 410 0$aConsumer research and policy. 606 $aConsumer behavior 606 $aGreen products 606 $aMotivation research (Marketing) 606 $aMotivation (Psychology) 615 0$aConsumer behavior. 615 0$aGreen products. 615 0$aMotivation research (Marketing) 615 0$aMotivation (Psychology) 676 $a658.8/342 700 $aWagner$b Sigmund A.$f1966-$0876243 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996197709403316 996 $aUnderstanding green consumer behavior$91956874 997 $aUNISA