LEADER 02135oam  2200541I  450 
001 996197697903316
005 20230422042343.0
010   $a1-134-60358-4
010   $a1-280-31773-6
010   $a0-203-46250-5
024 7 $a10.4324/9780203462508 
035   $a(OCoLC)50875164
035   $a(SSID)ssj0000079722
035   $a(PQKBManifestationID)11126653
035   $a(PQKBTitleCode)TC0000079722
035   $a(PQKBWorkID)10075520
035   $a(PQKB)11679149
035   $a(MiAaPQ)EBC170170
035   $a(EXLCZ)99111056485541114
100   $a20180331d2000      uy         0
101 0 $aeng
135   $aurnn|---|nn|n
181   $ctxt
182   $cc
183   $acr
200 10$aRethinking public relations $ethe spin and the substance /$fKevin Moloney
210  1$aLondon ;$aNew York :$cRoutledge,$d2000.
215   $a1 online resource (ix, 196 pages)
225 0 $aRoutledge advances in management and business studies  Rethinking public relations
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-415-21759-8 
320   $aIncludes bibliographical references.
327   $a1. 'It's a PR job' : the argument in overview -- 2. The PR industry from top to bottom -- 3. Profession of the decade : part one : why so pervasive? -- 4. Profession of the decade : part two : why so insistent? PR links to external and internal media and persuasion -- 5. The balance sheet -- 6. PR as manipulation and propaganda -- 7. Communicative equality and markets -- 8. PR, electoral politics and lobbying -- 9. PR, journalism and the media -- 10. Inside PR -- 11. A beneficial PR.
410  0$aRoutledge advances in management and business studies ;$v13.
606   $aPublic relations
606   $aMass media and business
615  0$aPublic relations.
615  0$aMass media and business.
676   $a659.2
686   $a05.31$2bcl
700   $aMoloney$b Kevin$f1943,$01015521
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a996197697903316
996   $aRethinking public relations$92371749
997   $aUNISA