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Geographica 675 $a91 675 $a378 712 02$aUniversita Karlova, Praga 801 0$aIT$bACNP$c20090723 859 4 $uhttp://acnp.cib.unibo.it/cgi-ser/start/it/cnr/dc-p1.tcl?catno=60152&person=false&language=ITALIANO&libr=&libr_th=unina1$zBiblioteche che possiedono il periodico 901 $aSE 912 $a990008885750403321 958 $aNucleo Bibliotecario di Geografia.Facoltà di Lettere e Filosofia.Università degli Studi di Napoli Federico II$b1973-1990;$ePERIOD 78$fILFGE 959 $aILFGE 996 $aActa Universitatis Carolinae$91949596 997 $aUNINA AP1 8 $6866-01$aNA239 Nucleo Bibliotecario di Geografia.Facoltà di Lettere e Filosofia.Università degli Studi di Napoli Federico II$bPERIOD 78$evia Rodinò 22/Largo S. Marcellino 10, 80138 Napoli (NA)$m0812538238$nit AP2 40$aacnp.cib.unibo.it$nACNP Italian Union Catalogue of Serials$uhttp://acnp.cib.unibo.it/cgi-ser/start/it/cnr/df-p.tcl?catno=60152&language=ITALIANO&libr=&person=&B=1&libr_th=unina&proposto=NO LEADER 05261nam 22006855 450 001 9910900173103321 005 20250808083505.0 010 $a9783031671555 010 $a3031671554 024 7 $a10.1007/978-3-031-67155-5 035 $a(MiAaPQ)EBC31741749 035 $a(Au-PeEL)EBL31741749 035 $a(CKB)36405516900041 035 $a(MiAaPQ)EBC31855087 035 $a(Au-PeEL)EBL31855087 035 $a(DE-He213)978-3-031-67155-5 035 $a(OCoLC)1465421445 035 $a(EXLCZ)9936405516900041 100 $a20241026d2024 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aHumanism in Marketing $eResponsible Leadership and the Human-to-Human Approach /$fedited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, Ivan Ureta 205 $a1st ed. 2024. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2024. 215 $a1 online resource (357 pages) 225 1 $aHumanism in Business Series,$x2662-1258 311 08$a9783031671548 311 08$a3031671546 327 $a1. My Life as a Humanist -- 2. Humanism and Responsible Leadership in Times of Polycrisis -- 3. Beyond 2024- Sociological and Socio-Economic Developments -- 4. Humanistic Management into Practice: What Should a Humanistic Manager do? -- 5. The Genesis and Framework of Human to Human (H2H) Marketing -- 6. Design Thinking: Mindset, Method and Toolbox -- 7. Service-Dominant Logic: Theoretical Foundations and Directions -- 8. Implications of Humanistic Marketing -- 9. Digital Human to Human Marketing in Cyberphysical Systems: A Model Based on Best Practices -- 10. Human Centered Artificial Intelligence (Also) for Humanistic Management -- 11. Upstream and Downstream Participation in the Bologna City Branding -- 12. Human to Human (H2H) Marketing: The Pharma Perspective -- 13. Medtronic and Human to Human (H2H) Marketing Applied -- 14. Humanistic Management in Action: The Ultradent Case. 330 $aThis edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ethics and humanistic management. Leading scholars have contributed chapters displaying an interdisciplinary take on humanistic marketing, featuring global examples and cutting-edge research. Topics include digital transformation and artificial intelligence, leadership, organization design and the future of work. This book will be of great interest for scholars and students of marketing, business ethics, corporate responsibility and leadership, as well as managers and practitioners as well as managers and practitioners. Philip Kotler is one of the leading authorities in Marketing; he is considered to be ?the father? of Modern Marketing. He was S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, USA. The different editions of the Marketing Management handbook of Professor Kotler (together with his coauthors) are considered to be the reference book for undergraduate, graduate and executive students in Universities and Business Schools all around the world. Waldemar A. Pfoertsch is Senior Marketing Professor at CIIM Business School, University of Limassol, Cyprus, and Professor Emeritus for International Business at Pforzheim University, Germany. He has extensive teaching experience at institutions like CEIBS, the University of Illinois, and Kellogg School of Management. He specializes in H2H Marketing and B2B Brand Management. Fabio Ancarani is Professor of Marketing at the University of Bologna, Italy, and Director of the Executive Master in Sales and Marketing at Bologna Business School, where he previously served as the Associate Dean for Executive Education. Ivan Ureta is Senior Lecturer in Humanistic Management and Head of the Executive Education area at the University of Applied Sciences and Arts of Southern Switzerland. 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