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101 1 $aeng
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200 1 $aMarketing Management$eknowledge and skills$fJ. Paul Peter, James H. Donnelly Jr.
205   $a11. ed.
210   $aNew York$cMcGraw-Hill$d2013
215   $aXVII, 796 p.$cill.$d25 cm
606 0 $aMarketing$2BNCF
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701  1$aDONNELLY,$bJames H.$080485
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