LEADER 00985nam1-2200325---450 001 990005773250203316 005 20200430162542.0 035 $a000577325 035 $aUSA01000577325 035 $a(ALEPH)000577325USA01 035 $a000577325 100 $a20101213g20109999|||y0itaa50------ba 101 $afre 102 $afr 105 $a0 00||| 200 1 $aOrphee et les chretiens$ela reception du mythe d'Orphee dans la litterature chretienne grecque des cinq premiers siecles$fFabienne Jourdan 210 $aParis$cLes Belles lettres$d2010- 215 $av.$d24 cm. 606 $aLetteratura cristiana$xAutori greci$xSec. 1.-6.$xFonti[:] Orfeo$xMiti$2F 620 $dPARIS 676 $a880.9001 700 1$aJOURDAN,$bFabienne$0286408 712 02$aLES_BELLES LETTRES 801 0$aIT$bSA$c20111219 912 $a990005773250203316 959 $aBK 969 $aFIL 979 $c20121027$lUSA01$h1526 996 $aOrphée et les chrétiens$9250925 997 $aUNISA LEADER 03023oam 2200733I 450 001 9910975246003321 005 20230113223736.0 010 $a1-136-70231-8 010 $a1-283-16300-4 010 $a1-136-70232-6 010 $a9786613163004 010 $a0-203-81375-8 024 7 $a10.4324/9780203813751 035 $a(CKB)2670000000094555 035 $a(EBL)710110 035 $a(OCoLC)732052603 035 $a(SSID)ssj0000524067 035 $a(PQKBManifestationID)12175243 035 $a(PQKBTitleCode)TC0000524067 035 $a(PQKBWorkID)10546630 035 $a(PQKB)10381359 035 $a(MiAaPQ)EBC710110 035 $a(Au-PeEL)EBL710110 035 $a(CaPaEBR)ebr10480651 035 $a(CaONFJC)MIL316300 035 $a(EXLCZ)992670000000094555 100 $a20180706d2011 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarketing and public relations for museums, galleries, cultural and heritage attractions /$fYlva French, Sue Runyard 205 $aFirst edition. 210 1$aAbingdon, Oxon :$cRoutledge,$d2011. 215 $a1 online resource (xviii, 365 pages) $cillustrations 300 $aDescription based upon print version of record. 311 0 $a0-415-61046-X 311 0 $a0-415-61045-1 320 $aIncludes bibliographical references and index. 327 $apt. 1. Marketing and PR principles for the twenty-first century -- pt. 2. From theory into practice -- pt. 3. Research and resources. 330 $aVisitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies. 606 $aMuseums$xMarketing 606 $aMuseums$xPublic relations 606 $aArts$xMarketing 606 $aArts$xPublic relations 606 $aCultural property$xMarketing 606 $aCultural property$xPublic relations 615 0$aMuseums$xMarketing. 615 0$aMuseums$xPublic relations. 615 0$aArts$xMarketing. 615 0$aArts$xPublic relations. 615 0$aCultural property$xMarketing. 615 0$aCultural property$xPublic relations. 676 $a069/.068 700 $aFrench$b Ylva$01868021 701 $aRunyard$b Sue$01868022 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910975246003321 996 $aMarketing and public relations for museums, galleries, cultural and heritage attractions$94475828 997 $aUNINA