LEADER 01071nam--2200373---450- 001 990003469520203316 005 20101119132212.0 010 $a978-88-545-0376-2 035 $a000346952 035 $aUSA01000346952 035 $a(ALEPH)000346952USA01 035 $a000346952 100 $a20101119d2009----km-y0itay50------ba 101 1 $aita$ceng 102 $aIT 105 $ay|||||||001yy 200 1 $aFiori nel fango$fHillary Jordan$gtraduzione di Chiara Brovelli 210 $aVicenza$cPozza$d2009 215 $a316 p.$d22 cm 225 2 $a<> narratori delle tavole 410 0$12001$a<> narratori delle tavole 454 0$12001$aMudbound$936072 676 $a813.6 700 1$aJORDAN,$bHillary$0609029 702 1$aBROVELLI,$bChiara 801 0$aIT$bsalbc$gISBD 912 $a990003469520203316 951 $aVII.4.A. 669$b219049 L.M.$cVII.4.A.$d00284326 959 $aBK 969 $aUMA 979 $aPASSARO$b90$c20101119$lUSA01$h1236 979 $aANNAMARIA$b90$c20101119$lUSA01$h1322 996 $aMudbound$936072 997 $aUNISA LEADER 04289nam 22007694a 450 001 9910810612603321 005 20200520144314.0 010 $a9786611450335 010 $a9781281450333 010 $a1281450332 010 $a9780470385128 010 $a047038512X 010 $a9780470384909 010 $a0470384905 035 $a(CKB)1000000000535845 035 $a(EBL)353512 035 $a(OCoLC)437219637 035 $a(SSID)ssj0000267498 035 $a(PQKBManifestationID)11937651 035 $a(PQKBTitleCode)TC0000267498 035 $a(PQKBWorkID)10335704 035 $a(PQKB)10021855 035 $a(MiAaPQ)EBC353512 035 $a(Au-PeEL)EBL353512 035 $a(CaPaEBR)ebr10296718 035 $a(CaONFJC)MIL145033 035 $a(OCoLC)55702848 035 $a(FINmELB)ELB178513 035 $a(Perlego)2788327 035 $a(EXLCZ)991000000000535845 100 $a20030703d2003 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aViewpoints and controversies in sensory science and consumer product testing /$fby Howard R. Moskowitz, Alejandra M. Munoz, Maximo C. Gacula 205 $a1st ed. 210 $aTrumbull, Conn. $cFood & Nutrition Press$dc2003 215 $a1 online resource (491 p.) 225 1 $aPublications in food science and nutrition 300 $aDescription based upon print version of record. 311 08$a9780917678578 311 08$a0917678575 320 $aIncludes bibliographical references and index. 327 $aVIEWPOINTS AND CONTROVERSIES IN SENSORY SCIENCE AND CONSUMER PRODUCT TESTING; CONTENTS; CHAPTER 1 THE ROLE OF SENSORY SCIENCE IN THE COMING DECADE; CHAPTER 2 INTERNATIONAL SENSORY SCIENCE; CHAPTER 3 SENSORY MYTHOLOGY; CHAPTER 4 CONTRASTING R&D, SENSORY SCIENCE, AND MARKETING RESEARCH APPROACHES; CHAPTER 5 VALIDITY AND RELIABILITY IN SENSORY SCIENCE; CHAPTER 6 THE INTERFACE BETWEEN PSYCHOPHYSICS AND SENSORY SCIENCE: METHODS VERSUS REAL KNOWLEDGE; CHAPTER 7 DESCRIPTIVE PANELS/ EXPERTS VERSUS CONSUMERS; CHAPTER 8 SAMPLE ISSUES IN CONSUMER TESTING 327 $aCHAPTER 9 HEDONICS, JUST-ABOUT-RIGHT, PURCHASE AND OTHER SCALES IN CONSUMER TESTSCHAPTER 10 ASKING CONSUMERS TO RATE PRODUCT ATTRIBUTES; CHAPTER 11 QUESTIONNAIRE DESIGN; CHAPTER 12 CHOICE OF POPULATION IN CONSUMER STUDIES; CHAPTER 13 BIASES DUE TO CHANGING MARKET CONDITIONS; CHAPTER 14 SAMPLE SIZE N, OR NUMBER OF RESPONDENTS; CHAPTER 15 THE USE AND CAVEATS OF QUALITATIVE RESEARCH IN THE DECISION-MAKING PROCESS; CHAPTER 16 THE FOUR D'S OF SENSORY SCIENCE: DIFFERENCE, DISCRIMINATION, DISSIMILARITY, DISTANCE; CHAPTER 17 REPLICATION IN SENSORY AND CONSUMER TESTING 327 $aCHAPTER 18 LANGUAGE DEVELOPMENT IN DESCRIPTIVE ANALYSIS AND THE FORMATION OF SENSORY CONCEPTSCHAPTER 19 USE OF REFERENCES IN DESCRIPTIVE ANALYSIS; CHAPTER 20 TRAINING TIME IN DESCRIPTIVE ANALYSIS; CHAPTER 21 CONSUMER-DESCRIPTIVE DATA RELATIONSHIPS IN SENSORY SCIENCE; CHAPTER 22 PRODUCT AND PANELIST VARIABILITY IN SENSORY TESTING; CHAPTER 23 FOUNDATIONS OF SENSORY SCIENCE; CHAPTER 24 APPLICATIONS OF SAS PROGRAMMING LANGUAGE IN SENSORY SCIENCE; CHAPTER 25 ADVANCESANDTHEFUTUREOFDATACOLLECTION SYSTEMS IN SENSORY SCIENCE; INDEX 330 $aThe authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book. 410 0$aPublications in food science and nutrition. 606 $aCommercial products$xSensory evaluation 606 $aReliability (Engineering) 606 $aEngineering inspection 615 0$aCommercial products$xSensory evaluation. 615 0$aReliability (Engineering) 615 0$aEngineering inspection. 676 $a658.5/752 700 $aMoskowitz$b Howard R$0305876 701 $aMunoz$b Alejandra M.$f1957-$00 701 $aGacula$b Maximo C$0859688 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910810612603321 996 $aViewpoints and controversies in sensory science and consumer product testing$91946914 997 $aUNINA