LEADER 01431nam--2200457---450- 001 990003386130203316 005 20100412124228.0 010 $a978-88-453-0848-2 035 $a000338613 035 $aUSA01000338613 035 $a(ALEPH)000338613USA01 035 $a000338613 100 $a20100412d2005----km-y0itay50------ba 101 $aita 102 $aIT 105 $a||||||||001yy 200 1 $aStrategia oceano blu$evincere senza competere$fW. Chan Kim, Renée Mauborgne$gprefazione di Alessandro Di Fiore 205 $a[dodicesima ristampa] 210 $aMilano$cETAS$dc. 2005$d[stampa 2009] 215 $aXXIII, 254 p.$cill.$d22 cm 225 2 $aManagement 300 $a[traduzione di Matteo Vegetti] 300 $aIn cop.: Bestseller mondiale tradotto in 37 lingue 300 $aIn cop.: Harvard Business School Press (editore originale) 410 0$12001$aManagement 454 1$12001$aBlue ocean strategy$916451 461 1$1001-------$12001 606 0 $aMarketing 676 $a658.8 700 1$aKIM,$bW. Chan$0594582 701 1$aMAUBORGNE,$bRenee$0430723 702 1$aDI FIORE,$bAlessandro 801 0$aIT$bsalbc$gISBD 912 $a990003386130203316 951 $aP10 769a$bDISTRA 959 $aBK 969 $aDISTRA 979 $aDISTRA2$b90$c20100412$lUSA01$h1237 979 $aDISTRA2$b90$c20100412$lUSA01$h1242 996 $aBlue ocean strategy$916451 997 $aUNISA