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101   $aeng
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200 1 $a<<The>> service-dominant logic of marketing$edialog, debate and directions$fRobert F. Lusch and Stephen L. Vargo editors$gforewords by Ruth N. Bolton and Frederick E. Webster Jr.
210   $aArmonk, NY$cM. E. Sharpe$dcopyr. 2006
215   $aXVIII, 449 p.$cill.$d26 cm
300   $aInclude bibl. alla fine di ogni capitolo. Indice: p. 435-449
606 0 $aMarketing$xTeorie$2BNCF
676   $a658.812
702  1$aLUSCH,$bRobert F.
702  1$aVARGO,$bStephen L.$f<1945->
801  0$aIT$bsalbc$gISBD
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996   $aService-dominant logic of marketing$9709500
997   $aUNISA