LEADER 01013nam--2200373---450-
001 990003236890203316
005 20090506133656.0
035   $a000323689
035   $aUSA01000323689
035   $a(ALEPH)000323689USA01
035   $a000323689
100   $a20090506d1971----km-y0itay50------ba
101   $aeng
102   $aUS
105   $a||||||||001yy
200 1 $aBasic marketing$ea managerial approach$fE. Jerome McCarthy
205   $a4. ed.
210   $aHomewood (Ill.)$cR. D. Irwin$d1971
215   $aXIX, 884 p.$d24 cm
410  0$12001
454  1$12001
461  1$1001-------$12001
606 0 $aMarketing$xGestione
676   $a658.8
700  1$aMcCARTHY,$bE. Jerome$0114089
801  0$aIT$bsalbc$gISBD
912   $a990003236890203316
951   $a658.8 MCC 1$b6478 EC$c658.8$d00208038
959   $aBK
969   $aECO
979   $aRSIAV4$b90$c20090506$lUSA01$h1335
979   $aRSIAV4$b90$c20090506$lUSA01$h1336
996   $aBasic marketing$9421894
997   $aUNISA