LEADER 01683nam--2200529---450-
001 990003182710203316
005 20121218134539.0
010   $a88-203-3506-9
035   $a000318271
035   $aUSA01000318271
035   $a(ALEPH)000318271USA01
035   $a000318271
100   $a20081211d2002----km-y0itay50------ba
101   $aita
102   $aIT
105   $a||||||||001yy
200 1 $aMarketing relazionale$egestione di marketing nei network di relazioni$fEvert Gummesson$gpresentazione di Michele Costabile
210   $aMilano$cHoepli$d2002
215   $aXIX, 361 p.$cill.$d24 cm
300   $aTrad. e revis. di Cristina Mele
410  0$12001
454  1$12001$aTotal relationship marketing$924289
461  1$1001-------$12001
606 0 $aComunicazione aziendale$xMarketing
676   $a658.8
700  1$aGUMMESSON,$bEvert$0307164
702  1$aCOSTABILE,$bMichele
801  0$aIT$bsalbc$gISBD
912   $a990003182710203316
951   $aP08 2227$bDISTRA
951   $a658.8 GUM 1 a$b19589 EC.$c658.8 GUM$d00164995
951   $a658.8 GUM 1$b19588 EC.$c658.8 GUM$d00165000
951   $a600 658.8 GUM$b13783 DISES
959   $aBK
969   $aDISTRA
969   $aECO
969   $aDISES
979   $aDISTRA2$b90$c20081211$lUSA01$h1646
979   $aFIORELLA$b90$c20110217$lUSA01$h0953
979   $aFIORELLA$b90$c20110217$lUSA01$h0954
979   $aFIORELLA$b90$c20110217$lUSA01$h0959
979   $c20121027$lUSA01$h1553
979   $c20121027$lUSA01$h1602
979   $c20121027$lUSA01$h1611
979   $aFIORELLA$b90$c20121218$lUSA01$h1345
996   $aTotal relationship marketing$924289
997   $aUNISA