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200 1 $aMarket-driven management$emarketing strategico e operativo$fJean-Jacques Lambin$gcon la collaborazione di Emanuela Tesser
205   $a5. ed.
210   $aMilano [etc.]$cMacGraw-Hill$dcopyr. 2008
215   $aXXVI, 597 p.$d26 cm
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