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101   $aeng
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105   $a||||||||001yy
200 1 $aMarketing plans for service businesses$ea complete guide$fMalcom McDonald and Adrian Payne
205   $a2nd ed.
210   $aAmsterdam [etc.]$cButterworth-Heinemann$dcopyr. 2006
215   $aXIV, 401 p.$cill.$d24 cm
300   $aBibl.: p. 387-391
300   $aIndice: p. 393-401
410  0$12001
454  1$12001
461  1$1001-------$12001
606 0 $aMarketing$xRicerche di mercato$xVendite$xOrganizzazione
676   $a658.8
700  1$aMcDONALD,$bMalcolm$0117340
701  1$aPAYNE,$bAdrian$0522501
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996   $aMarketing plans for service businesses$91014781
997   $aUNISA