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200 1 $aMarketing plans$ehow to prepare them, how to use them$fMalcom McDonald
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210   $aAmsterdam [etc.]$cButterworth-Heinemann$dcopyr. 2007
215   $aXVII, 675 p.$cill.$d24 cm
300   $aInclude appendici, esercitazioni ed indice (p. 667-675)
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