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200 1 $aThere's no business that's not show business$emarketing in an experience culture$fBernd H. Schmitt, David L. Rogers, Karen Vrotsos
210   $aUpper Saddle River, N.J.$cFinancial Times/Prentice Hall$dcopyr. 2004
215   $aXXXIII, 279 p.$cill.$d24 cm
225 2 $aMarketing
300   $aIndice: p. 271-279
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606 0 $aSpettacoli-impiego nel marketing
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700  1$aSCHMITT,$bBernd H.$0274203
701  1$aROGERS,$bDavid L.$013895
701  1$aVROTSOS,$bKaren$0601900
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996   $aThere's no business that's not show business$91016816
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