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100   $a20080730d1999----km-y0itay50------ba
101   $aeng
102   $aUS
105   $a||||||||001yy
200 1 $aExperiential marketing$ehow to get customers to sense, feel, think, act and relate to your company and brands$fBernd H. Schmitt
210   $aNew York$cThe Free Press$dcopyr. 1999
215   $aXIX, 280 p.$cill.$d24 cm
300   $aIndice: p. 271-280
410  0$12001
454  1$12001
461  1$1001-------$12001
606 0 $aUso dei marchi di fabbrica$xPromozione delle vendite
676   $a658.827
700  1$aSCHMITT,$bBernd. H.$0274203
801  0$aIT$bsalbc$gISBD
912   $a990003134120203316
951   $aP08 2155$bDISTRA
959   $aBK
969   $aDISTRA
979   $aDISTRA2$b90$c20080730$lUSA01$h1410
996   $aExperiential marketing$91016781
997   $aUNISA