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100   $a20080417d1997----km-y0itay50------ba
101   $aeng
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105   $a||||||||001yy
200 1 $aMarketing aestetics$ethe strategic management of brands, identity and image$fBernd Schmitt, Alex Simonson$gforeword by Tom Peters
210   $aNew York$cFree Press$dcopyr. 1997
215   $aXIV, 345 p.$cill.$d24 cm
300   $aIndice: p. 331-343
410  0$12001
454  1$12001
461  1$1001-------$12001
606 0 $aImmagine aziendale$xMarchi di fabbrica e di commercio
676   $a658.827
700  1$aSCHMITT,$bBernd$0601176
701  1$aSIMONSON,$bAlex$0601177
702  1$aPETERS,$bTom
801  0$aIT$bsalbc$gISBD
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996   $aMarketing aestetics$91019230
997   $aUNISA