LEADER 01169nam--2200397---450- 001 990003097670203316 005 20080417162111.0 010 $a0-684-82655-0 035 $a000309767 035 $aUSA01000309767 035 $a(ALEPH)000309767USA01 035 $a000309767 100 $a20080417d1997----km-y0itay50------ba 101 $aeng 102 $aUS 105 $a||||||||001yy 200 1 $aMarketing aestetics$ethe strategic management of brands, identity and image$fBernd Schmitt, Alex Simonson$gforeword by Tom Peters 210 $aNew York$cFree Press$dcopyr. 1997 215 $aXIV, 345 p.$cill.$d24 cm 300 $aIndice: p. 331-343 410 0$12001 454 1$12001 461 1$1001-------$12001 606 0 $aImmagine aziendale$xMarchi di fabbrica e di commercio 676 $a658.827 700 1$aSCHMITT,$bBernd$0601176 701 1$aSIMONSON,$bAlex$0601177 702 1$aPETERS,$bTom 801 0$aIT$bsalbc$gISBD 912 $a990003097670203316 951 $aP08 2111$bDISTRA 959 $aBK 969 $aDISTRA 979 $aDISTRA2$b90$c20080417$lUSA01$h1621 996 $aMarketing aestetics$91019230 997 $aUNISA