LEADER 01185nam--2200397---450- 001 990003089860203316 005 20080401162033.0 010 $a88-238-3081-8 035 $a000308986 035 $aUSA01000308986 035 $a(ALEPH)000308986USA01 035 $a000308986 100 $a20080401d2005----km-y0itay50------ba 101 $aita 102 $aIT 105 $a||||||||001yy 200 1 $a<> gestione del brand$estrategie e sviluppo$fKevin Lane Keller, Bruno Busacca, Maria Carmela Ostilio 210 $aMilano$cEGEA$dcopyr. 2005 215 $aXX, 587 p.$cill.$d24 cm 300 $aTrad. di Margherita Nahum 410 0$12001 454 1$12001$aStrategic brand management$926563 461 1$1001-------$12001 606 0 $aMarchi di fabbrica e di commercio 676 $a658.827 700 1$aKELLER,$bKevin Lane$0295857 701 1$aBUSACCA,$bBruno$0437323 701 1$aOSTILIO,$bMaria Carmela$0373835 801 0$aIT$bsalbc$gISBD 912 $a990003089860203316 951 $aP08 2104$bDISTRA 959 $aBK 969 $aDISTRA 979 $aDISTRA2$b90$c20080401$lUSA01$h1620 996 $aStrategic brand management$926563 997 $aUNISA