LEADER 01115nam--2200373---450-
001 990003051980203316
005 20081203113549.0
010   $a88-04-53957-7
035   $a000305198
035   $aUSA01000305198
035   $a(ALEPH)000305198USA01
035   $a000305198
100   $a20080121d2005----km-y0itay50------ba
101 1 $aita$ceng
102   $aIT
105   $aa|||z|||001yy
200 1 $aLovemarks$eil futuro oltre il brands$fKevin Roberts$gprefazione di A. G. Lafley$g[traduzione di Gemma Russo]
210   $aMilano$cMondadori$d2005
215   $a221 p.$cill.$d25 cm
454  1$12001$aLovemarks$927970
606 0 $aMarchi di fabbrica e di commercio
676   $a658.827
700  1$aROBERTS,$bKevin$0599953
702  1$aLAFLEY,$bA. G.
702  1$aRUSSO,$bGemma
801  0$aIT$bsalbc$gISBD
912   $a990003051980203316
951   $a658.827 ROB 1 (IRA 6 1090)$b16093 E.C.$cIRA 6$d00066067
959   $aBK
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979   $aRSIAV1$b90$c20081203$lUSA01$h1135
996   $aLovemarks$927970
997   $aUNISA