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100   $a20080109d2013----km-y0itay50------ba
101   $aeng
102   $aGB
105   $a||||||||001yy
200 1 $aStrategic marketing management$eplanning, implementation and control$fRichard M.S. Wilson and Colin Gilligan
205   $a3. ed
210   $aLondon$aNew york$cRoutledge$d2013
215   $aXII, 867 p.$cill.$d28 cm
300   $aIn copertina: The Chartered Institute of Marketing
606 0 $aRicerche di mercato$2BNCF
676   $a658.83
700  1$aWILSON,$bRichard M. S.$0107595
701  1$aGILLIGAN,$bColin$0115804
801  0$aIT$bsalbc$gISBD
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996   $aStrategic marketing management$91021307
997   $aUNISA