LEADER 00984nam--2200361---450- 001 990002803270203316 005 20060830112305.0 010 $a0-333-79319-6 035 $a000280327 035 $aUSA01000280327 035 $a(ALEPH)000280327USA01 035 $a000280327 100 $a20060830d2000----km-y0itay0103----ba 101 $aeng 102 $aGB 105 $a||||||||001yy 200 1 $aMarket-driven management$estrategic and operational marketing$fJean-Jacques Lambin 210 $aHoundmills$cMacmillan press$dc2000 215 $aXXVII, 737 p.$d26 cm 410 0$12001 454 1$12001 461 1$1001-------$12001 606 0 $aMarketing$yEurope 676 $a658.8 700 1$aLAMBIN,$bJean-Jacques$079664 801 0$aIT$bsalbc$gISBD 912 $a990002803270203316 951 $aP10 759$bDISTRA 959 $aBK 969 $aDISTRA 979 $aDISTRA1$b90$c20060830$lUSA01$h1123 996 $aMarket-driven management$924195 997 $aUNISA